Digital Marketing Strategist

hace 4 semanas


Madrid, Madrid, España Soundtrack Technologies Sweden AB A tiempo completo

About the Role: We're seeking an experienced Digital Marketing Strategist to join our Marketing team. As the SEO Content Manager, you'll be responsible for developing and executing a comprehensive SEO strategy to drive high-quality organic traffic to our website and increase our paying customer base.


Key Responsibilities:



  • Direct and oversee the SEO strategy and execution for our core website and additional site content
  • Collaborate with content strategists, copywriters, and agencies to ideate and produce impactful SEO-focused content
  • Work with engineers and designers to ensure our website adheres to technical SEO and conversion rate optimization best practices
  • Analyze SEO performance against historical and forecasted goals to provide actionable optimizations and testing proposals
  • Develop strong off-site SEO authority by generating quality backlinks and positioning our brand in top-of-page SERP placements
  • Contribute to the team's vision, strategy, and agenda
  • Help the team grow by sharing knowledge and lifting each other up

About You: We're looking for a self-sustaining, curious, and agile individual with a passion for details. You should have experience generating backlinks, analyzing SEO performance, and working with technical SEO best practices.


Requirements:



  • Experience creating and executing long-term content roadmaps targeting keywords/topics based on data
  • Strong proficiency in analyzing SEO performance using multiple dimensions, success metrics, and tools
  • Experience generating backlinks starting with outreach strategy to securing relevant link or content placement
  • Familiarity with technical SEO best practices including multilingual configuration, pagespeed optimization, and sitemap creation
  • Comfortable working in website CMS platforms to edit and publish content
  • Experience with AI services and a good understanding of how they can be used as an aid

About Us: Soundtrack Your Brand is a B2B company providing music streaming services to over 80,000 businesses in 70+ countries. We're a product-led growth company with a talented team of 90+ employees. We offer a Work From Anywhere program, generous pension plan, yearly budget for health and wellness, and more.



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