Senior Brand Marketing Manager
hace 1 mes
About Our Client
International Luxury Hospitality Brand is seeking a Senior Brand Marketing Manager to join their team.
Key Responsibilities
- Research the lifestyles of the target customer and monitor the latest lifestyle trends in fashion, travel, and retail to identify potential areas of opportunity for the company to increase awareness and preference to the target customer(s)
- Define the aspirational compete set and monitor their social behavior online to strengthen our unique points of difference in the market
- Analyse the current business and think of creative ways to improve the product offering to increase sales and profit margins
- Create/lead the marketing strategy and implement successful new product launches
- Liaise with designers and supervise the production of all marketing and guest facing material in partnership with the Marketing/Customer Experience and Digital Marketing areas
- Organise the different hotel's image gallery and ensure that the content library is up to date with on-brand content
- Oversee the production of shootings for social media, advertisements, promotional materials, and marketing campaigns
- Work with the CMO and the team, Experience and Operational teams to develop brand touchpoints and hallmarks that amplify each hotel's unique point of difference
- As part of the annual marketing plan take the time to evolve the brand positioning, presenting new ideas for sign off by management
- Drive additional awareness/reputation and revenue by supporting all the partnerships with like-minded luxury brands
- Manage all aspects of social media interaction between the audience and the company (community management)
Requirements
- 5+ years in a Brand Management role in a luxury brand
- Experience of implementing successful marketing campaigns and a 'black' book of luxury contacts
- High proficiency in written and spoken English
- Based in Andalucia
- A proactive, enthusiastic, and committed individual and team player, with a can-do attitude who looks for opportunities to improve their performance
- Solid time management and organisational skills, with the ability to work under pressure whilst prioritising and delegating tasks effectively
- Strong luxury brand marketing knowledge and skills, including brand strategy, channel management, digital marketing techniques, customer relationship management, communications, and agency management
- Strong interpersonal skills and attention to detail
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