Digital Insights Professional

hace 4 semanas


Barcelona, Barcelona, España Iqvia A tiempo completo

**Job Overview:**

We are seeking a skilled Digital Insights Professional to join our team in Spain/Portugal. As part of the ex US One Key digital team, you will co-develop a tracking framework across marketing campaigns and web events.

**Responsibilities:**

  • Manage and support the effective delivery of behavioral insights projects
  • Collaborate with team members to build data pipelines and implement batch and real-time event processing
  • Liaise with Product and operation teams to identify needs, define tracking requirements, and propose solutions
  • Implement strategy to ensure insights are actionable for customer engagement projects
  • Building of new data layers or piloting their build in relationship with countries
  • Lead efforts and processes for persona building
  • Collaborating with the sales teams to identify and bring to market new research and data products
  • Support bids related to behavioral insights
  • Track and report on key performance indicators (KPIs) related to insight generation and utilization

**Requirements:**

  • Experience in data analysis, modeling, and architecture
  • Excellent SQL skills
  • Experience in piloting Martech and adtech platforms such as CDP, DMP, Google Analytics, Adobe, Salesforce
  • Worked previously in adtech topics (e.g., identity resolution, cookie-less)
  • Knowledge or experience of data visualization is a plus (e.g., Datorama, Power BI, Tableau, Access)

**About Us:**

IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.



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