Senior B2B Product Marketing Strategist
hace 4 semanas
About the Role
We are seeking a Senior B2B Product Marketing Manager to join our team at Expedia Group. As a key member of our B2B Product Marketing team, you will be responsible for developing and executing go-to-market strategies for our suite of products that power travel for other organizations.
Key Responsibilities
- Develop deep market, partner, traveler, and competitive insights to inform strategy and positioning of your product.
- Lead go-to-market roadmap planning, securing buy-in from leadership and helping bring clarity and alignment.
- Identify key levers for product growth, working with Product, Commercial, and Analytics teams.
- Build a feedback loop that brings in experiences of our customers and from the field to help us iterate and improve our position.
- Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team.
- Create benefit-based marketing assets such as pitch decks and demos with compelling stories for commercial teams to engage partners.
Requirements
- Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs.
- Executive presence with the ability to influence stakeholders at all levels of a complex organization.
- Commercial-minded, skilled at driving growth through a variety of approaches, including account-based marketing.
- Adept at authoring and implementing product positioning and go-to-market plans.
- Master storyteller who knows how to craft messaging that clearly communicates value to the audience.
- Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence.
- Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility, and clarity in everything we do.
About Expedia Group
Expedia Group is a leading travel company that connects travel businesses with high-value travelers. Our mission is to make travel easier and more enjoyable for everyone. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Our Family of Brands
Expedia Group's family of brands includes Expediareg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, , and Expedia Cruises.
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