Senior B2B Product Marketing Strategist

hace 4 semanas


Barcelona, Barcelona, España Engineeringuk A tiempo completo

About the Role

We are seeking a Senior B2B Product Marketing Manager to join our team at Expedia Group. As a key member of our B2B Product Marketing team, you will be responsible for developing and executing go-to-market strategies for our suite of products that power travel for other organizations.

Key Responsibilities

  • Develop deep market, partner, traveler, and competitive insights to inform strategy and positioning of your product.
  • Lead go-to-market roadmap planning, securing buy-in from leadership and helping bring clarity and alignment.
  • Identify key levers for product growth, working with Product, Commercial, and Analytics teams.
  • Build a feedback loop that brings in experiences of our customers and from the field to help us iterate and improve our position.
  • Plan and execute on commercial team readiness, developing materials and managing ongoing updates, in partnership with the Sales Enablement team.
  • Create benefit-based marketing assets such as pitch decks and demos with compelling stories for commercial teams to engage partners.

Requirements

  • Demonstrated ability to impact product strategy and roadmap, leveraging a deep understanding of customer needs.
  • Executive presence with the ability to influence stakeholders at all levels of a complex organization.
  • Commercial-minded, skilled at driving growth through a variety of approaches, including account-based marketing.
  • Adept at authoring and implementing product positioning and go-to-market plans.
  • Master storyteller who knows how to craft messaging that clearly communicates value to the audience.
  • Curious mindset, relying on data and insights to make decisions and pushing boundaries to strive for excellence.
  • Highly collaborative, serving as the glue to bring together teams, driving toward accountability, visibility, and clarity in everything we do.

About Expedia Group

Expedia Group is a leading travel company that connects travel businesses with high-value travelers. Our mission is to make travel easier and more enjoyable for everyone. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Our Family of Brands

Expedia Group's family of brands includes Expediareg;, Expediareg; Partner Solutions, Vrboreg;, trivagoreg;, Orbitzreg;, Travelocityreg;, Hotwirereg;, Wotifreg;, ebookersreg;, CheapTicketsreg;, Expedia Group Media Solutions, Expedia Local Expertreg;, , and Expedia Cruises.



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