Data-Driven Marketing Insights Specialist

hace 5 días


Barcelona, Barcelona, España Manychat A tiempo completo
About Us

Manychat is a leading Chat Marketing platform that empowers businesses to engage with their customers on various social media channels. As a Meta Official Business Partner, we are backed by top investors and have a global presence with over 200 teammates across three offices.

Job Description

We are seeking a Senior Marketing Data Analyst to join our analytics team in Barcelona. The ideal candidate will be responsible for building the marketing analytics domain from scratch, developing and implementing data infrastructure roadmaps, and driving day-to-day marketing initiatives.

Key Responsibilities:
  • Deeply investigate user journeys to deliver marketing enhancements.
  • Search for customer segments and effective ways to reach them through marketing activities.
  • Collaborate with data engineers to obtain accurate and trustworthy data for decision making.
  • Work on attribution models and reporting.
Requirements

To succeed in this role, you will need:

  • 5+ years of experience in marketing analytics, preferably in SAAS products.
  • A technical background and knowledge of mathematical statistics.
  • Excellent technical skills (SQL, Python, BI tools).
  • The ability to formulate relevant marketing hypotheses and test them.
What We Offer

We provide a competitive salary range of $120,000 - $180,000 per year, depending on your level of experience. Our benefits package includes professional development opportunities, flexible work arrangements, and comprehensive health insurance.



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