Senior Marketing Strategist for Latin American Markets
hace 3 semanas
Company Overview
We are a fast-growing HR software company founded in 2016, aiming to help SMEs automate their workflows and make better business decisions. Our mission is to serve thousands of customers across over 60 countries worldwide.
About the Role
This Senior Performance Marketing Manager position is crucial in developing our Spanish market presence through effective paid marketing campaigns. You will be responsible for acquiring new B2B clients by managing paid search, social media, affiliate, display, and video marketing channels.
Key Responsibilities
- Plan, strategize, and execute paid marketing campaigns (Google Search, Display, Facebook Ads, LinkedIn Ads) to acquire new customers and achieve key business objectives.
- Analyze campaign performance, track ROI, manage budget, and recommend modifications to ad spends and channel selection.
- Collaborate with Sales Development teams to improve campaign effectiveness and ROI.
- Develop and lead test-and-learn projects to inform best practices, introduce new ideas, and explore emerging trends.
Requirements and Qualifications
To succeed in this role, you must have:at least 2 years of experience working in a similar position, preferably in SaaS companies with a focus on B2B and lead generation.fluent communication skills in both English and Spanish.hands-on knowledge of Google Analytics, Facebook Ad Manager, and LinkedIn Ads.proven analytical skills, including data interpretation and campaign optimization.experience managing large-scale PPC campaigns with a monthly budget exceeding €100,000.
What We Offer
We provide an exciting work environment, competitive salary (£55,000 - £65,000 per year), and benefits such as language classes, health insurance, and flexible working arrangements.
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