Global Marketing Data Insights Analyst

hace 4 semanas


Barcelona, Barcelona, España Docplanner A tiempo completo

Job Title: Global Marketing Data Insights Analyst

Job Summary:

We are seeking a skilled Data Analyst to join our Global Marketing team. As a Data Analyst, you will be responsible for analyzing lead and customer data to provide insights and recommendations for improving marketing performance.

Key Responsibilities:

  • Collect, clean, and organize data from various sources, such as CRM, marketing automation, and web analytics tools.
  • Develop and maintain dashboards, reports, and visualizations to monitor key performance metrics, such as conversion rates, CAC, ROMI, and marketing database engagement.
  • Conduct exploratory data analysis to identify patterns, trends, and anomalies in the data that may indicate opportunities or challenges.
  • Collaborate with cross-functional teams, such as marketing, sales, and product, to understand business objectives and provide data-driven recommendations for optimizing lead and revenue generation.
  • Support data-driven decision-making by conducting ad-hoc analyses and answering data-related questions from stakeholders.
  • Continuously monitor and evaluate data quality and accuracy, and take necessary actions to ensure data integrity and completeness.
  • Stay up-to-date with industry trends and best practices in data analysis and visualization, and apply them to improve data analysis processes and tools.

Qualifications:

  • A Bachelor's degree in a quantitative field, such as statistics, mathematics, computer science, or economics.
  • 1-3 years of experience in data analysis, preferably in a marketing or sales environment.
  • Must have proficiency with SQL.
  • Experience using Excel / Google Sheets, and data visualization tools, such as Tableau a plus.
  • Familiarity with CRM, marketing automation, and web analytics tools, such as HubSpot, Salesforce, Meta, Google Ads, and Google Analytics a plus.
  • Attention to detail and ability to work independently in a fast-paced environment.
  • Strong desire to learn new platforms and skills.

Logistics:

Please note that unfortunately, we cannot sponsor visas for this role at this point in time. This role is based remotely in one of our European legal entities (or Brazil). This role reports directly to Nick, our Global Team Lead of Marketing Analytics.

Preliminary Recruitment Process:

  • Intro call with our global TA team
  • SHL assessment (does not apply for internal applications)
  • 1h interview with Nick, your manager in this role
  • Business exercise to verify technical pieces, incl. a few days' preparation time and a 60 min working meeting with Nick and Kate to discuss your thoughts and findings
  • Brief meet-and-greet with Pietro and David

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