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Global Communications Specialist
hace 2 meses
About Our Team
At ABB, we address global challenges by combining our core values of care, courage, curiosity, and collaboration with a focus on diversity, inclusion, and equal opportunities to empower everyone to create sustainable solutions. Our business line Analytical is seeking a Marketing and Communications Specialist to create and implement marketing and communication strategies that enhance our brand recognition in the global market.
Responsibilities
- Propose and implement internal and external communication strategies validated by the Global Marketing & Communications Manager or line managers within their approved budget.
- Plan, create, and deliver engaging content for various channels, such as web, social media, email, newsletters, brochures, videos, etc., bringing along your editing skills in video and graphics.
- Collaborate with product managers, sales teams, and external agencies to ensure alignment and consistency of messages and visuals across regions and markets.
- Monitor and analyze the performance and impact of marketing and communication activities, using metrics and feedback tools.
- Support the organization and promotion of internal and external events, such as town halls, webinars, trade shows, customer seminars, etc.
- Manage and update the Business Line Analytical website and intranet pages, as well as the internal social media platform, ensuring compliance with ABB's brand guidelines and SEO best practices.
- Research and identify market trends, customer needs, and competitive intelligence to support product positioning and value proposition development.
