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Content Distribution and CMS Management Specialist

hace 2 meses

Madrid, Madrid, España Mygwork A tiempo completo
About the Role

We are seeking a highly skilled Content Distribution and CMS Management Specialist to join our team at Mygwork. As a key member of our Digital Transformation Unit, you will play a vital part in content distribution and CMS management, ensuring that our digital content hub functions effectively as a dynamic platform for all our brands and their campaigns.

Key Responsibilities
  • Develop and implement content distribution strategies that improve reach and engagement with our brands through our digital content hub.
  • Collaborate with marketing and communication teams to align content campaigns with brand objectives and consumer needs, using our digital content hub as a central platform.
  • Lead and manage our CMS, creating new sections and ensuring an optimal user experience on our digital content hub.
  • Work in partnership with our digital agency and build internal capabilities for agile website changes, maintaining our digital content hub as an engaging and up-to-date content platform.
  • Design and execute experiential marketing activations that strengthen the emotional connection with our consumers.
  • Collaborate effectively with the C&E and on-trade activation teams, bringing prior experience in experiential marketing to implement unique and memorable brand experiences, and feature them prominently on our digital content hub.
  • Develop and implement comprehensive (360-degree) content strategies that cover all consumer touchpoints, integrating them into our digital content hub's content offerings.
  • Lead owned media for advertisers, ensuring the effective execution of D2C strategies through our digital content hub.
  • Work closely with content creators, e-commerce teams, and technical staff, providing actionable recommendations to optimize digital experiences.
  • Implement testing and optimization systems to improve content presentation and e-commerce strategies on our digital content hub.
  • Monitor content performance and adjust strategies based on results to ensure continuous positive impact.
About You

We are looking for a content strategist with experience in content distribution (creating/updating web content) and CMS management. The ideal candidate will have a proactive approach to CMS management, with attention to detail and a commitment to high-quality digital content. Strong communication skills are essential to convey needs and strategies to non-technical partners.

Requirements
  • Proven experience in content distribution and CMS management.
  • Hands-on approach to CMS management, with attention to detail and commitment to high-quality digital content.
  • Effective communication skills to convey needs and strategies to non-technical partners.
  • Previous experience in the discipline of experiential marketing, collaborating with C&E and on-trade activation teams.
  • Familiarity with experiential marketing strategies and their effective implementation.
  • Basic understanding of E-commerce Platforms and their integration with content strategies.
  • Experience in 360 content strategy and activation and managing owned media for advertisers in executing D2C strategies.
  • Preference for candidates who have led projects to enhance digital presence and content optimization.
  • Knowledge of the Local Market: Deep understanding of the Spanish market, including consumer trends and cultural particularities.
  • International experience and the ability to collaborate across cultures are highly valued.
  • Proficiency in Spanish and English, with other languages considered an advantage, aligning with our global operational reach.