Strategic Marketing Leader

hace 2 semanas

Barcelona, Barcelona, España Galderma A tiempo completo
Job Description

Galderma is seeking a highly skilled and experienced professional to lead our Consumer Dermatology, HCP Strategy team as the Head of Cetaphil HCP Strategy. This strategic marketing leadership position is fully focused on physician channel and accountable for designing, developing, and executing the marketing strategy that targets healthcare providers and physicians as a primary channel for promoting Cetaphil products.

Key Responsibilities
  • Develop and Implement Marketing Strategy: Design and execute a comprehensive marketing strategy for promoting Cetaphil through physicians and healthcare providers.
  • Establish Relationships: Establish relationships with key opinion leaders, medical societies, and other healthcare organizations to build brand awareness and generate leads.
  • Collaborate with Cross-Functional Teams: Work with cross-functional teams to create marketing materials, including brochures, presentations, and digital content, to support physician outreach and education initiatives.
  • Plan and Execute Education Programs: Plan and execute physician education and training programs to increase awareness and adoption of healthcare products and services.
  • Market Analysis and Strategy: Analyze market trends and competitor activity to identify opportunities and develop strategies for differentiation.
  • Budget Management: Develop and manage budgets for physician marketing initiatives, including events, digital marketing, and other promotional activities.
  • Performance Monitoring: Monitor and report on the effectiveness of physician marketing initiatives, including metrics such as lead generation, conversion rates, and ROI.
  • Alignment with Business Objectives: Collaborate with other departments, such as product development and customer service, to ensure alignment of marketing efforts with overall business objectives.
Requirements
  • Strong Experience in Consumer Healthcare Marketing: Strong experience in consumer healthcare marketing, with a focus on physician referral marketing and relationship building. Dermatology experience strongly desired.
  • Proven Experience in Global Marketing Campaigns: Proven experience in developing and executing successful global marketing campaigns and initiatives.
  • Leadership and Team Management: Strong leadership skills and ability to manage cross-functional teams and external partners.
  • Communication and Presentation Skills: Excellent written and verbal communication skills, including the ability to present complex information to diverse audiences.
  • Industry Knowledge and Trends: Knowledge of healthcare industry trends, regulations, and best practices.
  • Data Analysis and Insights: Ability to analyze data and identify insights to inform marketing strategy.
  • Digital Marketing and Social Media: Experience with digital marketing and social media platforms.
  • Problem-Solving and Customer Focus: Creative problem solver with a strong customer focus. Performance driven.

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