Product Marketing Director Lead

hace 4 días

Barcelona, Barcelona, España Jordan Martorell S.L. A tiempo completo

Job Description

About Us

Jordan Martorell S.L. is a comprehensive provider of cloud-based human capital management (HCM) solutions that unite HR, payroll and time, and a global leader in business outsourcing services, analytics, and compliance expertise.

Job Summary

We are seeking a highly skilled Product Marketing Director to join our ESI Marketing team. As a key member of the team, you will play a critical role in ensuring the success of our products and services, driving adoption, building brand equity, and driving business value and revenue growth.

About You

You will have a strong combination of marketing expertise, product knowledge, communication skills, analytical skills, collaboration skills, creativity, education, leadership and project management skills with a focus on Human Capital Management domain.

Responsibilities:

  • Define the ADP Global Payroll product strategy using a data-driven approach to define the product's unique selling proposition (USP) and positioning in the market.
  • Develop messaging and content creating compelling messaging that communicates the product's value proposition that resonates with the target audiences.
  • Lead a team of product marketers focused on ADP Global Payroll portfolio serving all regions.
  • Own the end-to-end process to build and deliver content to global analysts for their vendor evaluations.
  • Serve as market-facing subject matter expert (SME) for the ADP Global Payroll portfolio and represent ADP to stakeholders and industry analysts.
  • Collaborate with cross-functional teams including product development, product managers, sales and other stakeholders to identify priorities and ensure that the product messaging is consistent across all channels.
  • Work closely with the sales team to create sales enablement materials and ensure that our sellers are confident positioning our products to win in our competitive landscape.
  • Develop content such as product videos, demos, whitepapers, and case studies that help educate and persuade potential customers.
  • Work with the ESI and US marketing teams to develop positioning, translation and localization of global product-related content and sales enablement tools.
  • Launch and promote the product by creating and executing go-to-market strategies to launch and promote the product including developing marketing campaigns, creating product collateral, and collaborating on events and webinars.
  • Analyze and optimize by analyzing performance of product marketing assets and use data insights to optimize future product marketing strategies.
  • Monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.

Requirements

  • Bachelor's degree in marketing, business, computer science or a related field, MBA or master's degree preferred.
  • Minimum 8 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment.
  • Experience in HCM is a key competency.
  • Marketing expertise: An experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
  • Product knowledge: Deep understanding of a company's products or services, as well as the market and competition.
  • Strong leadership skills to influence a direct team as well as across organizational lines.
  • Executive presence as well as outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present his/her views in a compelling manner.

  • Inbound Marketing Lead

    hace 15 horas

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    About UsIntracon Marketing Solutions is a forward-thinking marketing agency dedicated to delivering innovative marketing solutions. Our team consists of experts who are passionate about staying up-to-date with market trends, competitors, and new technologies. We believe in fostering a collaborative and dynamic work environment where our employees can grow...

  • Marketing Product Lead

    hace 3 días

    Barcelona, Barcelona, España Werfen A tiempo completo

    About the Job: As a Marketing Product Lead, you will be responsible for developing and executing product marketing strategies to drive business growth. This role requires strong technical knowledge, excellent communication skills, and the ability to work effectively with cross-functional teams.

  • Marketing Director

    hace 5 horas

    Barcelona, Barcelona, España Td Synnex Capital Spain Slu A tiempo completo

    About UsWe are POP MART, a market-leading company in character-based entertainment and design toy culture. Our mission is to ignite passion and bring joy worldwide.At POP MART, we value diversity and unique perspectives. We reinvent the present and future of POP through customer, talent, and idea diversity.Job DescriptionWe seek a Marketing Director to lead...

  • Product Marketing Strategy Lead

    hace 4 días

    Barcelona, Barcelona, España TN Spain A tiempo completo

    About SAP SignavioSAP Signavio is one of SAP's growth areas and strategic pillars. Building on SAP's approach to help companies become sustainable and intelligent enterprises, it is the mission of the SAP Signavio to assist our customers in navigating their digital transformation and helping them understand and improve their business processes in a...

  • Digital Marketing Lead

    hace 2 semanas

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • Marketing Director

    hace 2 semanas

    Barcelona, Barcelona, España Zynap A tiempo completo

    Marketing Director (SaaS B2B Experience Required)Location: Remote or Hybrid (Remote with occasional in-person meetings in our offices in Madrid or Barcelona)About UsLaunched in 2024, Zynap is on a mission to Outsmart Cybercrime. As an innovative and fast-growing cybersecurity startup, we're building an advanced product that tackles complex digital challenges...

  • Director Senior de Marketing de Producto

    hace 7 días

    Barcelona, Barcelona, España TN Spain A tiempo completo

    Descripción del PuestoEstamos buscando a un profesional experimentado para ocupar el cargo de Director Senior de Marketing de Producto en TN Spain.En este rol, será responsable de proporcionar una visión externa del mercado de la Gestión de Capital Humano (HCM) para impulsar estrategias de marketing de producto globales.Liderará un equipo de marketing...

  • Marketing Director

    hace 2 días

    Barcelona, Barcelona, España INTERNATIONAL PEOPLE SOLUTIONS A tiempo completo

    We are looking for a seasoned Marketing Director to lead our content marketing efforts at INTERNATIONAL PEOPLE SOLUTIONS. Based in Barcelona or open to remote work, this role requires a strategic leader who can develop and execute compelling content campaigns that drive business growth.Key Responsibilities:Develop and implement comprehensive content...

  • Product Marketing Director

    hace 30 minutos

    Barcelona, Barcelona, España Hyundai Translead A tiempo completo

    About UsBack Market is a company that empowers small and medium-sized businesses to thrive in the digital age. Our mission is to help businesses grow and succeed by providing them with innovative solutions and expert guidance. As a Product Marketing Director, you'll play a critical role in achieving this mission by defining and delivering effective growth...

  • Marketing Director

    hace 2 semanas

    Barcelona, Barcelona, España Jordan martorell s.l. A tiempo completo

    Marketing DirectorBarcelonaBarcelona, Catalonia, ESMarketing Director (SaaS B2B Experience Required)Location: Remote or Hybrid (Remote with occasional in-person meetings in our offices in Madrid or Barcelona)About UsLaunched in 2024, Zynap is on a mission to Outsmart Cybercrime. As an innovative and fast-growing cybersecurity startup, we're building an...

  • Marketing Director

    hace 2 semanas

    Barcelona, Barcelona, España Jordan martorell s.l. A tiempo completo

    Marketing DirectorBarcelonaBarcelona, Catalonia, ESMarketing Director (SaaS B2B Experience Required)Location: Remote or Hybrid (Remote with occasional in-person meetings in our offices in Madrid or Barcelona)About UsLaunched in 2024, Zynap is on a mission to Outsmart Cybercrime. As an innovative and fast-growing cybersecurity startup, we're building an...

  • Marketing Director

    hace 3 semanas

    Barcelona, Barcelona, España Zynap A tiempo completo

    Marketing Director (SaaS B2B Experience Required) Location: Remote or Hybrid (Remote with occasional in-person meetings in our offices in Madrid or Barcelona) About Us Launched in 2024, Zynap is on a mission to Outsmart Cybercrime. As an innovative and fast-growing cybersecurity startup, we're building an advanced product that tackles complex digital...

  • Product Marketing Director

    hace 3 semanas

    Barcelona, Barcelona, España ADP A tiempo completo

    Job Title: Product Marketing DirectorDepartment: ADP ESI MarketingIndustry: Human Capital Management Software and Services SolutionsOffice Location: Barcelona – SpainReports To: Letizia FerraraLanguage Skills: English fluentJob DescriptionAre you a dynamic marketing professional ready to make a significant impact in the world of Human Capital Management?...

  • Inbound Marketing Director

    hace 7 días

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    Intracon Marketing Solutions is a dynamic company that designs strategic sales and marketing solutions. Our goal is to help businesses achieve their goals through innovative marketing strategies. We're seeking a highly skilled Digital Marketing Lead to drive our Internal and External Marketing Strategies, crafting impactful B2B marketing plans that elevate...

  • Product Marketing Director

    hace 4 días

    Barcelona, Barcelona, España Jordan Martorell S.L. A tiempo completo

    Product Marketing Director (m/f/d) CataloniaJob Location: Barcelona, Catalonia, ESIndustry: Human Capital Management Software and Services SolutionsJob DescriptionAre you a dynamic marketing professional ready to make a significant impact in the world of Human Capital Management?ADP is a comprehensive provider of cloud-based human capital management (HCM)...

  • Marketing Director

    hace 2 semanas

    Barcelona, Barcelona, España Zynap A tiempo completo

    Marketing Director (SaaS B2B Experience Required)Location: Remote or Hybrid (Remote with occasional in-person meetings in our offices in Madrid or Barcelona)About UsLaunched in 2024, Zynap is on a mission to Outsmart Cybercrime. As an innovative and fast-growing cybersecurity startup, we're building an advanced product that tackles complex digital challenges...

  • Strategic Marketing Director

    hace 2 horas

    Barcelona, Barcelona, España Sage A tiempo completo

    Drive Growth and Innovation as a Product Marketing Director at SageAbout the RoleThis is an exceptional opportunity to lead strategic initiatives that shape the future of small businesses. As Product Marketing Director, you will oversee Sage Active within the Accounting & HR Division for Europe.This hybrid role requires three days per week in Paris,...

  • Digital Marketing Lead

    hace 21 horas

    Barcelona, Barcelona, España Intracon Marketing Solutions A tiempo completo

    At Intracon Marketing Solutions we design strategic sales and marketing solutions.Do you want to make a difference to your business?We can combine our energies and add value to your brand through our creative engine and passion for design.We are innovative, influential and ingenious, and we don't tire until we get the best possible results.We are IN, are you...

  • Consumer Product Marketing Lead

    hace 17 horas

    Barcelona, Barcelona, España Robert Walters Spain A tiempo completo

    We are seeking an ambitious and results-driven Consumer Product Marketing Lead to join our team in Barcelona. As a key player in our organization, you will be responsible for developing and implementing effective marketing strategies to drive business growth.The successful candidate will have a strong understanding of the consumer products industry, with a...

  • Strategic Marketing Director

    hace 6 horas

    Barcelona, Barcelona, España Puig Deutschland Gmbh A tiempo completo

    About UsPuig Deutschland GmbH, a leading player in the global consumer goods industry, seeks an exceptional individual to fill the position of Revenue Management Director. Headquartered in Oslo, Norway, our company has a strong presence in various markets worldwide. As a publicly traded entity, we are listed on the Nasdaq stock exchange under the ticker...