Digital Transformation Marketing Manager
hace 1 mes
Job Title: Digital Transformation Marketing Manager
About UsAt Amadeus, we are dedicated to delivering best-in-class marketing activities and processes that help achieve our ambitions.
Key Responsibilities- Manage contractual relations with 3rd parties on topics such as Mar Tech / Translation / Learning and Development
- Collaborate with Travel Unit MKT and RevOps in tracking marketing performance with key operational metrics (e.g. defining common SLAs, developing processes by identifying and analyzing gaps and best practices)
- Work closely with other TRU marketing managers to track and maximize resource allocation and utilization for assigned tasks
- Contribute to the definition of the tracking methodology for marketing activities, used to measure performance to define overall marketing success
- Oversee marketing technology stack (including project management, implementation, evolution, administration, governance)
- Own the end-to-end Marketing digital transformation, vision, priorities, and roadmap
- Lead the strategic execution and follow-up of marketing digital initiatives
- Ensure MarTech stack is fully operational and act as SPOC for the MarTech vendor(s) for needed improvements and maintenance
- Gather business requirements from the Marketing community (Inc. Product Market Management, Corporate Marketing) and measure the performance of marketing activities through the MarTech stack
- Platform management: Business platform owner / Platform governance (within channel governance). Be responsible for any new requests or needs for the Platform including future integrations, roadmap management and channel
- Arbitrate priorities and backlog management (including Change requests)
- User Management: User upskilling and adoption (All training needs), User functional support (First level support)
- Forms: Change Request Management (run) Animate MKT community creating form. Define and ensure adoption of best practices and business rules for creating effective and efficient forms (example: recommendation of hidden field for campaign ID)
- Marketing data governance: Act as Data Owner for MKT data (Customer Profile & Attributes)
The estimated salary for this role is around $120,000 - $150,000 per year, depending on location and experience.
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