Transformational Digital Campaigns Manager
hace 3 semanas
IE University is seeking a highly skilled and innovative Digital Campaigns Manager to join its Marketing IE Lifelong Learning department. This role will play a crucial part in transforming education through the development and execution of effective digital campaigns.
About the RoleThis full-time position based in Madrid offers an exciting opportunity for professionals with a minimum of 3 years of experience in managing Paid Social Media campaigns, particularly on Facebook, LinkedIn, TikTok, Snapchat, and Google Ads. The ideal candidate should have expertise in setting up, managing, and optimizing sponsored campaigns according to defined budgets and objectives.
The successful candidate will be responsible for:
- Creating and executing data-driven social media strategies to drive engagement and conversions;
- Managing organic social media networks, defining content calendars, and collaborating with stakeholders to ensure cohesive communication;
- Developing and implementing A/B testing frameworks to measure campaign success and optimize performance;
- Analyzing campaign data using tools like Google Analytics, DataStudio, Power BI, and Facebook Insights to inform future marketing decisions;
To succeed in this role, you should possess:
- Proven experience in managing digital campaigns across various channels;
- Excellent analytical and numerical skills, with experience in data analysis and interpretation;
- Strong organizational and project management capabilities, with the ability to prioritize tasks and meet deadlines;
- Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams;
- Native Spanish language proficiency, with fluency in English;
We offer a competitive salary of approximately €45,000 - €60,000 per year, commensurate with experience, plus additional benefits.
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