Growth and Marketing Data Analyst

hace 4 semanas

Barcelona, Barcelona, España Hellofresh A tiempo completo
About HelloFresh

HelloFresh is a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. We're on a mission to change the way people eat forever by offering high-quality food and recipes for different meal occasions.

The Role

We're seeking a talented Marketing and Growth Analyst to join our Marketing & Growth team. As the sole Analyst in this team, you'll play a pivotal role in driving our Marketing performance. You'll advise the team with key insights through data analysis, focusing on key areas for the company (Growth, Paid Media, Referrals, Reactivation, Incrementality, Discounts, Conversion Rate, Retention) and on multiple levels (customers, cohorts, campaigns, channels).

Responsibilities
  1. Provide cracking insights into customer acquisition and retention, looking for improvement opportunities to optimize marketing mix, campaigns, channel targeting, efficiency, etc.
  2. Work closely with stakeholders from our Growth channels and other (Marketing) teams, and translate their business questions into structured and meaningful analytics - combining business and technical understanding
  3. Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, provide ad-hoc insights, etc.
  4. Carry out complex in-depth analyses to understand the impact of (e.g.) our price & discount set-up on customer dynamics and economics (conversion, retention, profit contribution,...) and identify and validate opportunities to improve
  5. Conduct comprehensive analyses of our referral journey and metrics, testing variations, discount structures and customer segmentation, liaising with the Global Referral teams to design the next versions of our virality program
  6. Play a key role in marketing budgeting by determining the optimal channel mix based on seasonality patterns and marketing attribution models, ensuring we consistently achieve our scaling and efficiency goals
  7. Access and process data from diverse sources such as data warehouses, S3 buckets, and GA using SQL, Python, App Script and/or Google Sheets within a robust data environment
  8. Discuss the results of your work with stakeholders of various seniority, including functional teams in the Global headquarter and local top management
  9. Take responsibility of own projects, but also collaborate and share knowledge with other analysts, contributing to the broader HelloFresh Analytics capabilities through knowledge sharing and training
Requirements
  • Bachelor or Master's Program in a Top Business/Engineering School/University, with a strong focus on data-drivenness
  • At least 3+ years experience in a similar role, driving business impact based on Data and Analytics
  • Experience with marketing metrics and/or in a consumer-facing business is a must
  • Quantitative and analytical mindset and skillset, with strong SQL skills, experience with statistical analyses (e.g. AB testing, regression modeling), and experience in visualization tools (e.g. Tableau)
  • Experience with other programming languages such as Python is a plus
What We Offer
  • Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase
  • A wide range of responsibilities and exposure to a broad scope of business challenges
  • A vibrant, international environment with mission-driven colleagues
  • An opportunity to learn from top-notch colleagues, experts in their areas (marketing, data, growth, etc), both in the Group headquarters and in the local cross-functional Spain team
  • Flat hierarchy and potential for an accelerated growth trajectory
  • Benefit from our selection of employee perks (70% off HelloFresh boxes), flexible remuneration scheme (Cobee); food in the office; Thursday beers; team events; and more

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