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Digital Marketing Manager

hace 2 meses

Madrid, Madrid, España Otovo A tiempo completo
About the Role

As a Performance Marketing Manager at Otovo, you will play a key role in executing the performance marketing strategy to drive customer acquisition and revenue growth in Sweden/Norway. This role involves tracking and analyzing campaign performance metrics and optimizing to meet conversion KPIs.

Key Responsibilities
  • Develop and implement the overall paid media strategy and day-to-day campaign execution across Paid Search, Paid Social, Display, and YouTube.
  • Analyze and optimize campaign performance across various platforms to balance CPA, volume, and ROI.
  • Collaborate with local and central marketing teams to maintain consistent messaging across all marketing channels.
  • Develop and maintain relationships with local country teams to share best practices, strategies, and customer insights.
  • Continuously test new creatives, audiences, bidding strategies, and landing pages to meet and surpass target KPIs.
Requirements
  • Fluency in Swedish (and/or Norwegian) (knowledge of additional languages is a bonus but not essential).
  • At least 2 years of experience in Performance Marketing, with a proven track record of enhancing ROAS.
  • Strong knowledge and experience with digital advertising platforms, such as Google Ads, Bing, and Facebook Ads Manager.
  • Proficiency in data analysis and reporting, with the ability to derive valuable insights for data-driven decision-making.
  • Experience using Looker visualization tools.
  • Strong organizational skills with attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.