Digital Marketing Strategist
hace 2 semanas
Welcome to WorkMotion, a SaaS organization driving growth through innovative marketing strategies. We're a passionate team of marketing professionals dedicated to maximizing our digital presence and brand positioning across different markets.
In this role, you'll be responsible for developing and implementing a comprehensive strategy for our content marketing and social media channels, focusing on organic reach and brand awareness.
We value work-life balance and flexibility, so please only apply if you're based within 2 hours of the Central European Timezone.
Key Responsibilities:- Drive organic traffic generation and create engagement between potential prospects and our brand
- Oversee the management and growth of WorkMotion's social media channels by developing and implementing creative and highly engaging content
- Support WorkMotion thought leaders with new ideas to grow their reach and audience
- Monitor and analyze social media trends to stay ahead and adapt strategies accordingly
- Utilize SEO optimization techniques and tools to enhance visibility and reach of content
- Come up with new initiatives to grow our organic reach and measure their success through data analysis
- Bachelor's degree in Business, Marketing, Communications, or a related field
- 3-5 years of experience in a similar marketing role with a strong focus on organic marketing strategies
- Background in B2B marketing with a successful track record of increasing organic traffic
- Native-level proficiency in German and business proficiency in English
- Excellent written and verbal communication skills in German and English
- Ability to produce your own content (particularly in German) and to work effectively with our English speaking content manager
- Creative thinker with the ability to generate and implement innovative marketing ideas
- Experience on what's driving engagement in a B2B audience
- Data-driven mindset with the ability to integrate data into decision-making processes
- Proficiency in using CRM systems and marketing automation tools to manage processes efficiently
- Highly motivated and able to work independently with minimal supervision
- Remote work flexibility with a distributed team
- Social Insurance as per country regulations
- Trust-based work with flexible scheduling
- WorkFlex - easily workation from your dream destination
- Well-Being Day - a dedicated day off to disconnect and recharge
- Subsidised gym membership subscription
- Training and development and mental health allowance
- Opportunities to get to know some of your colleagues at our offices
- Regular virtual events and annual team meetups
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