E-commerce Operations Lead
hace 2 semanas
About the Role: We're seeking a highly skilled E-commerce Marketing Manager to join our team at Purolabs. As an independent contractor, you'll have the flexibility to work remotely while driving high-impact strategies for our fast-growing global brand.
Our ideal candidate has extensive experience working with DTC brands and a deep understanding of multi-channel customer acquisition strategies. You'll be responsible for leading customer acquisition and growth initiatives across multiple channels, including Google Ads, Meta, TikTok, and email marketing with Klaviyo. You'll also oversee a marketing team and manage projects that amplify new customer acquisition, retention, and overall performance.
Key Responsibilities:
- Customer acquisition & growth: Build and execute strategies to drive new customer acquisition via Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing (Klaviyo), focusing on lowering CAC and improving LTV.
- Full funnel management: Design and optimise the complete marketing funnel—from awareness to retention—ensuring every part of the customer journey is crafted to deliver exceptional growth and performance.
- Team leadership & collaboration: Manage, mentor, and work alongside a remote team of digital marketers while also collaborating with external stakeholders.
- Project management: Lead marketing initiatives from planning to execution, ensuring cross-functional alignment between product, creative, and content teams.
- Data-driven insights: Develop, monitor, and analyse KPIs such as ROAS, customer acquisition cost (CAC), and CLTV, using data insights from tools such as GA4 and Triple Whale to steer campaign performance and make focused improvements.
Requirements: To be successful in this role, you'll need to have a proven track record of driving growth in the DTC e-commerce space, with a deep understanding of multi-channel customer acquisition strategies. You'll also need to have experience managing remote teams and leading digital marketing projects independently from start to finish.
What You'll Bring: Proven DTC e-commerce experience, customer acquisition specialist skills, and remote team & project management expertise are essential for this role.
What We Offer: As an independent contractor, you'll have the flexibility to work from anywhere in the world while driving high-impact strategies for our fast-growing global brand.
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