Digital Marketing Strategist

hace 2 semanas


Barcelona, Barcelona, España International People Solutions A tiempo completo
Job Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team as a Google Ads Expert. As a key member of our digital marketing department, you will play a crucial role in developing and implementing effective marketing strategies that drive business growth.

About the Role

The ideal candidate will have a minimum of 2 years of experience in managing paid advertising campaigns within the performance marketing industry. You will be responsible for creating and optimizing large-scale advertising campaigns on Google, crafting compelling ad copy and headlines, and monitoring and reporting on campaign performance.

Key Responsibilities
  • Analyse communication and digital marketing objectives to create impactful campaigns
  • Conduct market research to understand the specific needs and preferences of target audiences
  • Develop and propose comprehensive strategies tailored to clients' objectives
  • Implement and optimize large-scale advertising campaigns on Google
  • Utilise your creativity to craft compelling ad copy and headlines
  • Monitor and report on campaign performance, making data-driven recommendations for improvement
  • Conduct A/B testing to refine and enhance campaign effectiveness
Requirements
  • Minimum of 2 years of experience in managing paid advertising campaigns within the performance marketing industry
  • Strong knowledge of Google Ads and proficiency in creating and optimizing campaigns
  • Familiarity with content marketing strategies and techniques
  • Passion for digital marketing and eagerness to explore new technologies and methodologies
  • Excellent analytical skills and the ability to derive insights from data
  • Strong written and verbal communication skills
  • Proactive, creative, and detail-oriented mindset
Benefits

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