Digital Growth Strategist

hace 2 días


Madrid, Madrid, España Ab Tasty A tiempo completo

About Ab Tasty

We are a global leader in AI-powered experience optimization solutions empowering brands to build better experiences on their websites and apps. Our platform offers unified web and API-based solutions for creating seamless customer experiences.

Our Story

Founded in 2013, our customer roster includes world-leading brands such as Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH among others. We have 12 offices across the globe: North America, Europe, Asia Pacific

Your Role

Estimated Salary: $120,000 - $180,000 per year

As a Digital Growth Strategist for Southern Europe, you will lead growth strategies and go-to-market initiatives across multiple regions, including France, Spain, and Italy. You will be responsible for launching, tracking, and optimizing programs and campaigns to acquire and move prospects and customers down the funnel, ultimately generating pipeline and revenue.

About the Job
  • Lead acquisition campaigns across multiple channels from ideation to reporting, including Paid (Google Ads, LinkedIn Ads, Facebook Ads, Capterra/GetApp) and Organic (Social Media) platforms.
  • Develop and execute demand generation programs (events, partner marketing, advertising) with messaging tailored to specific personas and target audiences.
  • Collaborate closely with sales teams to align on personas, messaging, and support collateral for lead nurturing, account-based marketing (ABM), and partner-based marketing (PBM).
  • Plan and manage multi-channel lead generation campaigns, with a focus on partner and ideal customer profile (ICP) targets in Southern Europe.
  • Own the marketing budget for new business and customer retention, ensuring alignment with sales initiatives and quarterly business plans.
  • Oversee and coordinate key tradeshows and events across France, Spain, and Italy, ensuring strategic partner involvement.
  • Create and orchestrate co-marketing activities with key partners in Southern Europe to drive demand and generate new business pipeline.
  • Improve lead nurturing streams to ensure smooth progression through the sales funnel.
  • Collaborate with the global content team to adapt and activate content for the French, Spanish, and Italian markets.


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