Digital Marketing Automation Specialist
hace 4 días
Company Overview
Nurun, a renowned solutions platform within the Publicis Groupe, boasts an impressive presence in over 100 countries and employs a diverse workforce of more than 98,000 individuals. As a pioneering force in the industry, Nurun's unique work philosophy, 'The Power of One,' centers on client success by fostering business growth through innovative creative agencies, media outlets, and transversal knowledge areas.
Salary: The estimated annual salary for this position is $85,000.
Job Description
We are seeking a skilled Digital Marketing Automation Specialist to join our team at Nurun. In this role, you will be responsible for creating, executing, and optimizing multichannel campaigns that drive tangible results. Your key objectives will include implementing customer journeys and marketing automation strategies using Adobe Campaign Classic and Salesforce, as well as crafting email marketing/SMS campaigns for various channels, conversion funnels, and A/B testing.
Responsibilities:
- Develop and execute comprehensive marketing automation strategies to enhance customer engagement and conversions.
- Create and manage complex email marketing/SMS campaigns across multiple channels to optimize campaign performance.
- Design and implement data-driven A/B testing to inform future marketing initiatives.
- Analyze and report on campaign metrics to ensure continuous improvement.
Qualifications
To succeed in this role, you will require a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 2 years of experience in executing marketing automation campaigns using Adobe Campaign Classic. You must possess advanced skills in Excel and demonstrate high-level proficiency in English (C1). Additionally, your strong organizational skills, attention to detail, and digital profile will enable you to thrive in this dynamic environment.
Benefits
Nurun offers a comprehensive benefits package that includes flexible compensation options, health insurance, transportation benefits, and access to specialized training programs. Our hybrid model allows for up to two days of remote work per week, promoting a healthy work-life balance. As a culturally diverse workforce, we actively encourage applications from underrepresented groups and value equality of opportunity for all individuals.
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