Senior Campaign Strategist

hace 1 mes


Barcelona, Barcelona, España Merkle Uk A tiempo completo
Job Description Overview

Merkle is seeking a Senior Campaign Strategist with expertise in Braze to drive marketing automation and customer engagement for our clients. As a key member of our Platform Enablement team, you will lead the development and execution of innovative marketing campaigns, leveraging the advanced features of Braze to deliver timely and budget-compliant projects.

Key Responsibilities
  • Project delivery: Lead and deliver projects on time and within budget.
  • Marketing campaigns: Implement innovative marketing campaigns using Braze's advanced features and best practices.
  • Client guidance: Provide expert guidance on Braze capabilities and support client adoption.
  • Process adoption and rigour: Ensure processes are followed, SLAs are met, and rigour is implemented at all stages.
  • Risk management: Identify and escalate project risks, be aware of client dependencies, and support the validation of assumptions.
  • Expertise development: Continuously develop deep expertise in Braze, stay up-to-date with platform updates, integrations, and relevant ecosystem.
  • Team support: Foster team expertise in Braze, share knowledge, and build a network of platform specialists.
Qualifications
  • A solid foundation of 4+ years in marketing technology, with a deep and practical focus on Braze.
  • A history of demonstrable success with Braze, including at least 2 years of dedicated, hands-on experience.
About Merkle

Merkle provides a full range of services, including Experience & Product Design, Engagement & Loyalty, Platforms & Engineering, Analytics & Insight, as well as Consulting & Business Operations for our enterprise clients. Our team is always at the forefront of change, focusing on emerging data, personalisation, and activation tools.



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