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Marketing Content Manager
hace 2 meses
We are seeking a highly skilled Marketing Content Manager to join our team at Semrush. As a key member of our marketing department, you will be responsible for creating and managing a wide range of marketing content, including web pages, blogs, white papers, and social media posts.
Key Responsibilities- Develop and implement a comprehensive content strategy that aligns with our overall marketing goals and drives brand awareness and engagement.
- Produce high-quality content for various channels, including website copy, blog posts, white papers, case studies, and more.
- Ensure all content is consistent with our brand voice, effectively communicating our unique value proposition and resonating with our target audience.
- Write and optimize content for search engines to improve organic visibility and drive traffic to our website.
- Collaborate with the marketing, sales, and product teams to ensure content aligns with our business objectives and supports lead-generation efforts.
- Review and edit content produced by other team members or external contributors to ensure it meets our quality standards and brand guidelines.
- Monitor and analyze the performance of content across different channels, using insights to refine content strategies and improve engagement.
- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- Minimum of 4-5 years of experience in content creation, with a strong portfolio showcasing work in the DaaS or alternative data industry (optional).
- Native-level proficiency in English, with exceptional writing, editing, and proofreading skills. Additional languages are a plus.
- Familiarity with Data-as-a-Service (DaaS), big data, or alternative data markets, and the ability to translate complex concepts into clear, compelling content.
- Proficient in using content management systems (CMS), SEO tools, and social media platforms. Experience with HubSpot and WordPress is preferred.
