Digital Marketing Strategist for E-commerce Growth
hace 2 semanas
Company Overview
Wallapop is a Barcelona-based scale-up that empowers people to adopt a more conscious and human way of consumption through its collaborative economy platform.
The company operates in Spain, Italy, and Portugal, offering a vast catalog of products and services powered by technical innovation and continuous improvement.
With a total valuation of 806 million EUR and backed by top investors like Accel, Insight Partners, and Naver Corp, Wallapop is embarking on an international journey to become the world's best unique goods trading platform.
About the Role
We are seeking an experienced SEO Specialist to join our Online Marketing dynamic team. As an SEO Specialist, you will play a crucial role in driving organic growth and ensuring our marketplace excels in search visibility.
Your mission will be to optimize our site for both users and search engines, leveraging cutting-edge SEO techniques to boost performance and directly impact Wallapop's key business metrics.
Key Responsibilities
Conduct comprehensive site audits to identify and resolve crawling and indexing issues.
Analyze and propose solutions related to technical SEO, including web architecture, Core Web Vitals, structured data, crawl budget, log analysis, etc.
Implement internal website optimizations, including content, meta tags, and internal link structure.
Perform ongoing keyword discovery, expansion, and optimization.
Research and analyze competitor websites and activities to identify opportunities and gaps in the market.
Stay up-to-date with the latest SEO trends, E-A-T best practices, and algorithm updates to recommend new SEO tactics and apply changes accordingly.
Work alongside Product and Tech teams to ensure SEO best practices are properly implemented.
Deliver regular reports on SEO progress, insights, and recommendations to internal and external stakeholders.
Requirements
We are looking for a highly experienced SEO Specialist with at least 3 years of experience in managing large international websites with significant organic traffic.
You should have strong expertise in technical SEO, including site audits, Core Web Vitals, and crawling/indexing optimizations.
Familiarity with tools like SEMrush, Google Search Console, Screaming Frog, Ahrefs, and others is essential.
A analytical mindset with the ability to interpret data and deliver actionable insights is necessary.
A high level of initiative and autonomy, with a proactive, hands-on approach to problem-solving and project management, is required.
Excellent communication and collaboration skills, with experience presenting strategies and results to stakeholders, are essential.
Fluency in Spanish and English is mandatory.
Bonus points for familiarity with marketplaces, PPC strategies, Python/SQL for data analysis, and feed management, as well as certifications in Google Analytics or SEO.
What We Offer
We offer a competitive phantom shares package for all employees, a generous individual learning budget of 2k per year, group and individual English, Catalan, and Spanish lessons, private health insurance, flexible working hours, short Fridays, and a range of other benefits.
Estimated Salary: 45,000 - 55,000 EUR per annum (dependent on experience)
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