Senior Marketing Manager

hace 2 días

Barcelona, Barcelona, España Blizzard Entertainment A tiempo completo
Job Title: Senior Manager, Social And Influencer Marketing

About the Role:

We are seeking a highly skilled and experienced Senior Manager to lead our social and influencer marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing strategies that drive engagement, build brand awareness, and foster a passionate community around our new title.

Key Responsibilities:

  • Develop and execute social media strategies across multiple platforms, including Twitter, Instagram, Discord, YouTube, Facebook, TikTok, Twitch, and Snapchat.
  • Lead influencer marketing strategy development and execution, including core influencer community building, earned and paid influencer marketing, and content creation.
  • Manage creative production, overseeing content review and ensuring executional success across internal and external creative teams.
  • Collaborate with Global Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beats.
  • Organize the global social and influencer content calendar and operation, aligning key stakeholders.
  • Define and update social and influencer best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tactics.
  • Work effectively with internal cross-functional teams, including Product Marketing, Consumer Marketing, Growth Marketing, Public Relations, Events, and Partnerships, to drive campaigns.
  • Drive social and influencer reporting, insights, and delivery through the use of analytics tools, including Sprinklr.
  • Utilize learnings to inform and support the creative approach, as well as drive KPIs across platforms and campaigns.

Requirements:

  • Extensive experience in social or influencer marketing at an agency or on the client-side as a Social Strategist or Influencer Marketer within Gaming or Entertainment industries.
  • Proven experience building and executing social or influencer strategies from announce to launch resulting in a passionate fan community that impactfully advocates for the new title even before it hits the market.
  • Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners.
  • Highly organized and very detail-oriented with solid project and budget management experience.
  • Familiarity with the gaming industry and overall enthusiasm for gaming.
  • Experience managing direct reports and/or working with 3rd Party agencies.
  • Appetite for all things digital, social, and influencer, up to date on the latest platforms and technologies, and desire to identify opportunities for strategic brand involvement.
  • Understanding of social and influencer and ability to develop marketing briefs that inspire cutting-edge creative work.
  • Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools.
  • Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement.
  • Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences.
  • Bachelor's degree in Communications, Journalism, Public Relations, or Marketing or equivalent field.

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