Senior Onsite Search Optimization Specialist

hace 7 días

Zamora, Zamora, España Axiom Software Solutions A tiempo completo
Job Title: Senior Onsite Search Optimization Specialist

Location: Barcelona Sant Cugat – Spain, Hybrid work: 2 days in a week onsite.

We are seeking a Senior Onsite Search Optimization Specialist to join our team at Axiom Software Solutions. The ideal candidate will have extensive experience in onsite search optimization and be able to develop a robust on-site search strategy for digital direct business.

The estimated salary for this position is €80,000 - €110,000 per year, depending on experience.

As a Senior Onsite Search Optimization Specialist, you will own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders. You will ensure best relevancy for the on-site searches and continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.

Your responsibilities will include:

  • Create a robust on-site search strategy for digital direct business.
  • Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
  • Always ensure best relevancy for the on-site searches.
  • Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
  • Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc).
  • Optimization of search result page (SRP) dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
  • Plan and execute an upsell and cross-sell campaign on various real estates on the stores by leveraging the tools' capabilities.
  • Work together with the e-commerce merchandising team on a roadmap and create the execute optimization activities.
  • Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
  • Address pain points for the search keywords and improve the relevancy/result accordingly.
  • Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
  • Provide feedback to the merchandising team on the performance of keywords and recommend a plan to improve the click-through rate of low-performing keywords.
  • Minimize the search result pages with 0 results to avoid exits from the online stores.
  • Communicate performance and initiative status to stakeholders in monthly business reviews.
  • Stay on top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
  • Leverage the tool to personalize on-site search experiences based on user behavior, browsing history, etc.
  • Data Analytics + Campaign management knowledge + Data Obsession.
  • SQL Knowledge, web analytics (HTML).

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