Product Marketing Manager ESG

hace 7 días

Madrid, Madrid, España Wolters Kluwer A tiempo completo
Job Summary

Wolters Kluwer's Corporate Performance & ESG Division is seeking a Product Marketing Manager ESG to drive the growth of our ESG solution. The successful candidate will be responsible for creating market readiness and engagement strategies that accelerate the adoption of our ESG products.

Key Responsibilities
  • Develop and execute market intelligence and competitive analysis to inform product development and marketing strategies.
  • Develop clear and compelling product positioning and messaging that differentiates our ESG products in the market.
  • Create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
  • Equip the sales team with the necessary tools and materials to sell our ESG products effectively.
  • Support the partner ecosystem with the necessary tools and materials to sell our ESG products effectively.
  • Collaborate to plan and execute marketing campaigns to drive product awareness and adoption.
  • Capture competitive intelligence and apply knowledge to differentiate the solution and/or its messaging in the market.
  • Create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
  • Collaborate with internal teams (e.g., product management, sales, corporate social responsibility) and external stakeholders (e.g., customers, partners, industry experts) to maximize ESG product impact.
  • Monitor and report on the performance of marketing initiatives, gain insight, and assess against goals.
Requirements
  • Bachelor's degree in Marketing, Business or related field.
  • At least 5 years of product marketing experience with a proven track record of managing all aspects of a successful product through its lifecycle.
  • Strong understanding of ESG processes and their application in business.
  • Experience in ESG, sustainability or related field.
  • Experience in marketing enterprise software solutions.
  • Ability to translate complex topics into simple, clear, and intuitive language.
  • Team player able to work within a global matrix organizational structure.
  • Experience in creating marketing collateral & sales enablement tools.
  • Fluency in English. Any other language is a plus.
What We Offer
  • Flexible working hours and flexible working policy.
  • Full access to E-learning platforms such as LinkedIn Learning.
  • Continuous training plans provided through in-person courses, certifications, training-on-the-job, webinars.
  • Performance plans where we would like to determine which career path you prefer to follow. Annual performance and salary reviews.
  • Community and teambuilding events like the global code games, network events and Wolters Kluwer value days.
  • A culture that respects and values each diversity with a view to sustainable and inclusive growth.

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