Stratégiste en Marketing B2B
hace 4 días
L'objectif principal de cette fonction est d'améliorer la stratégie marketing de notre entreprise, en travaillant étroitement avec l'équipe commerciale et le département produit pour développer des campagnes efficaces et atteindre les objectifs de croissance.
Mission- Développer et exécuter des plans marketing performants pour soutenir la croissance des ventes;
- Fournir une expertise en matière de segmentation client, de ciblage et de communication personnalisée;
- Travailler en étroite collaboration avec l'équipe commerciale pour identifier les opportunités de vente et élaborer des stratégies pour les exploiter.
- Connaissance approfondie des tendances marketing actuelles et de leurs applications dans le secteur B2B;
- Expérience prouvée en analyse de marché et en développement de stratégies marketing efficaces;
- Aptitude à travailler en équipe et à communiquer clairement avec divers publics internes et externes;
- Maîtrise des outils de marketing numérique tels que Salesforce, Google Analytics, etc.
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