Global Marketing Director

hace 2 días

Paterna, Valencia, España Vitrolife Group A tiempo completo

About Us

Vitrolife Group is a global company specializing in genetic testing solutions, aiming to reduce barriers for families building a life together. Our mission is to help customers and patients achieve their dream of having a baby.

Job Overview

We seek an experienced marketing professional to lead our global marketing efforts, driving the direction of our genetic testing solutions. This role involves leading marketing programs, including launches, concepts, and campaigns, as well as overseeing consumer and patient initiatives.

Key Responsibilities

  • Develop a Strategic Marketing Plan: Create a clear, visionary marketing strategy aligned with our long-term business objectives.
  • Lead Global Marketing Efforts: Oversee the development of value propositions, marketing plans, campaigns, and selling tools on a global scale.
  • Digital Marketing Strategy: Plan and develop an optimal marketing mix, emphasizing digital marketing strategies and deliverables (web, email campaigns, webinars, content for social media).
  • Collaboration and Stakeholder Management: Drive collaboration with internal and external stakeholders regarding service launches and campaigns.
  • Launch Preparation and Execution: Lead the preparation and execution of marketing concepts related to new important launches to ensure commercial impact.
  • Product Management Collaboration: Work closely with the upstream product management team to bring the voice of the customer and market into the test/product vision and roadmaps.
  • Patient Marketing Strategies: Develop best-in-class patient marketing concepts and campaigns to ensure strong communication and lead generation from this target audience.
  • Campaign Effectiveness Tracking: Track campaign and launch effectiveness, securing continuous improvement of activities.

Requirements

  • A master's degree in marketing, communication, or a related field.
  • At least 5 years of work experience from previous regional or global marketing roles.
  • At least 5 years of work experience in digital marketing/omnichannel and marketing automation as it relates to digitalizing the customer journey.
  • Strong experience in marketing and brand management, preferably from the medical device industry or fast-moving consumer goods industry.
  • Business and financial acumen, experience with managing marketing budgets, and tracking and analyzing sales data as input to marketing campaigns and launches.

Location: Valencia, Spain

Estimated Salary Range: $120,000 - $180,000 per year

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