Senior Social Media Director
hace 3 días
Bigdata.com is a pioneering company in the realm of AI-powered data analytics, partnering with RavenPack to revolutionize financial decision-making. Our mission is to empower professionals with cutting-edge technology and innovative data sets.
This exciting opportunity enables you to contribute to breakthrough innovations used by top financial institutions, including successful hedge funds, banks, and asset managers.
We are seeking an experienced Senior Social Media Manager to lead our social media efforts and elevate the RavenPack and Bigdata.com presence across multiple platforms.
Job OverviewThe ideal candidate will develop high-impact social media strategies, oversee campaign execution, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.
Your primary goal will be to drive audience engagement, generate leads, and boost brand awareness through innovative and data-driven strategies.
You will be responsible for:
- Developing and implementing a comprehensive social media strategy aligned with broader marketing and business objectives
- Leading and mentoring a team of social media managers and content creators
- Collaborating closely with Product Marketing, Comms, and Content, and the Creative team to ensure alignment and consistency across all campaigns
- Analyzing campaign performance using tools like Google Analytics, Sprout Social, or HubSpot and making data-driven decisions to optimize strategies
As a Senior Social Media Manager at Bigdata.com, your key responsibilities will include:
- Defining and implementing an overarching social media strategy that drives brand growth and community engagement
- Developing innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit, and other potential outlets
- Overseeing the creation of social media content (posts, videos, stories, ads) that resonates with target audiences
- Maintaining brand integrity during sensitive issues and ensuring adherence to social media guidelines, ethical standards, and legal compliance
To excel in this role, you should possess:
- 5+ years of experience in social media management, with at least 2 years in a senior role
- A Bachelor's degree in Marketing, Communications, Digital Media, or a related field (Master's degree is a plus)
- Proven leadership skills, with experience managing a team and leading cross-functional collaboration
- Strategic thinking, with the ability to craft long-term social media strategies that align with business goals
- Advanced analytics skills, with proficiency in social media analytics tools and experience making data-driven decisions
We offer a competitive salary and comprehensive benefits package, along with opportunities for professional growth and development. As an equal opportunity employer, we value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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