Digital Content Strategist for French Market
hace 3 semanas
**Company Overview:**
The Knot Worldwide is a global leader in the wedding and lifestyle industry, with a presence in over 16 countries. Our mission is to help people celebrate life's major milestones through our family of brands, including The Knot, WeddingWire, Bodas, and more.
**Job Summary:**
We are seeking an experienced digital content strategist to join our editorial team in France. As a temporary member of our team, you will be responsible for creating shoppable content that engages, educates, and inspires our consumer audience during life's major milestones. Your primary goal will be to ideate, write, and produce SEO-driven articles every week to drive conversions for our owned and operated e-commerce products as well as third-party partners.
**Key Responsibilities:**
* Pitch and produce SEO-driven articles every week
* Identify wedding and lifestyle trends and pitch relevant ideas
* Audit existing content on Mariages.net to identify opportunities to update and further optimize articles
* Conduct keyword research to track performance and identify new content opportunities
* Analyze content metrics and performance, gleaning insights and applying learnings to better inform future content
* Work with other colleagues, teams, and departments to create strategic content opportunities
* Conduct photo research
* Represent the brand as one of the voices of mariages.net with inspirational and signature content
* Stay current on weddings, lifestyle, and media industries
**Required Skills and Qualifications:**
* Bachelor's degree in journalism or related field
* Previous experience working for an online magazine is highly desirable
* Exceptional writing skills
* 1-3 years professional experience writing for an online brand or digital publication
* Expertise in lifestyle, weddings, influencers, fashion, or related fields
* Ability to sign articles with your name and represent the brand and its values in France and around the world
* Experience working in a team and collaborating cross-functionally with other teams on projects and initiatives
* Attention to detail and strong commitment to hitting deadlines, accuracy, and professionalism
* Understanding of SEO best practices and keyword targeting
* Ability to multitask, stay organized, and adapt in a fast-paced environment
* Creativity and wealth of fun and new ideas
* Basic knowledge of Photoshop or other photo editing platforms
* Experience with Skimlinks, AWIN, Google Analytics, Semrush, and/or other analytic tools
**Benefits:**
* Estimated Salary: €45,000 - €55,000 per year based on experience and qualifications
* Opportunity to work for a global leader in the wedding and lifestyle industry
* Collaborative and dynamic work environment
* Professional development and growth opportunities
**What We Love About You:**
* You Dream Big. You iterate and experiment to drive innovation.
* You Love Our Users. You keep our global community at the center of everything you do.
* You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
* You Hustle Every Day. You favor urgency and own your outcomes.
* You Win Together. People are at the heart of our success and you play as a team.
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