Senior Snacks Category Manager

hace 5 días


Barcelona, Barcelona, España Empresa Reconocida A tiempo completo

Company Overview
Empresa Reconocida is a leading company in the food industry, with a rich history of innovation and excellence. We are committed to delivering high-quality products that meet the evolving needs of our customers.

Job Description
We are seeking a highly skilled Senior Snacks Category Manager to join our team in Barcelona. As a key member of our SWE Snacks Marketing Team, you will be responsible for driving the growth and success of Lay's Gourmet in Spain. Your primary objective will be to define and execute brand strategies, communication plans, and innovations that elevate the snacks category and align with cross-functional Europe and Business Unit category teams.

Responsibilities

  • Define brand growth strategy & AOP plans for Lay's Gourmet to keep elevating the snacks category in alignment with cross-functional Europe and Business Unit category teams.
  • Deliver on the annual business plan objectives (NR, SOM, Profit), whilst continuously building brand equity and penetration.
  • Track the Lay's Gourmet brand performance and make recommendations to course correct where and when needed.
  • Define and implement the communication strategy, brief and execution both ATL (TV & Digital) and BTL.
  • Drive the implementation of efficient and impactful media plans while managing the marketing budget to maximize working expenditures effectively.
  • Oversee local innovation, execution, product refreshes, and customer-specific promotions, ensuring alignment with the steps-gate process.
  • Influence key account plans, promotional calendar, and pack price architecture in alignment with the Revenue Management, Trade, and Sales teams.

Qualifications

  • +7 years of experience in a similar role in the FMCG business.
  • Creative mindset and attraction to the premium world.
  • Good communication skills, ability to inspire and lead others.
  • Team player and open-minded to other cultures.
  • Strong analytical skills, growth mindset, and digital expertise.

Estimated Salary: €70,000 - €90,000 per year
Hybrid working model: combination of remote and collaborative office experience to enable innovation.
Flexible work schedule.
Variety of benefits to support your physical, emotional, and financial wellbeing.
Professional growth possibilities & learning opportunities.
Volunteering opportunities to help external communities.Space to be you to promote our Diversity & Inclusion strategy.Being you at Empresa Reconocida



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