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Act Second LLC is seeking a highly skilled and data-driven Paid Media Specialist to join our team.
Key Responsibilities- Campaign Management: Develop, manage, and optimize paid media campaigns across various digital platforms to drive brand awareness, engagement, and conversions.
- Strategy Implementation: Implement comprehensive paid media strategies that align with company goals and drive measurable results.
- Performance Analysis: Monitor and analyze campaign performance using analytics tools. Provide regular reports and insights to optimize strategies and achieve KPIs.
- Budget Management: Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI. Track spending and adjust strategies as needed to stay within budget.
- Ad Creation: Collaborate with the creative team to develop compelling ad creatives, including copy, images, and videos. Ensure all ads are consistent with our brand voice and objectives.
- A/B Testing: Conduct A/B testing to identify the most effective ad creatives, targeting options, and bidding strategies. Use test results to inform future campaigns and drive continuous improvement.
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad targeting.
- Audience Segmentation: Implement advanced audience segmentation techniques to target specific customer groups with tailored ad campaigns.
- Market Research: Stay updated with industry trends, competitive landscape, and digital advertising best practices. Use insights to inform paid media strategies and identify new opportunities.
- Collaboration: Work closely with the marketing, content, and product teams to ensure paid media efforts are aligned with overall business objectives. Drive integrated marketing initiatives and foster a culture of collaboration and continuous improvement.
- Reporting and Analysis: Conduct detailed reports and analyses on campaign performance, providing actionable insights to the Head of Growth and senior management. Prepare and deliver presentations on campaign outcomes and future strategies.
- Expert in core paid search and paid social advertising platforms.
- 3+ years' experience in managing all dimensions of paid search activity, including implementation, investment and bidding strategies, management of large media budgets, daily campaign optimization, and performance forecasting, insight & analysis, and reporting.
- Excellent numeracy, data handling and analytical skills.
- Advanced Excel abilities.
- Familiarity with paid media management technologies (e.g., Marin, SA360, Kenshoo, etc.).
- Understanding of tracking and analytics platforms (e.g., GA, etc.).
- Some experience (preferred) in managing another digital channel (e.g., Display, planning and buying, RTB, trafficking, reporting).
- First class written and oral communication skills.
- Able to manage own deadlines and plan own time effectively.
- A borderline obsessive attention to detail.
- A clear and persuasive presenter.
- Understanding of the wider digital marketing mix (SEO, social media, analytics, and measurement).
- Professional standard in the use of Google Workspace.
- Native/Proficiency English level.
