Senior Paid Media Specialist

hace 3 semanas


Barcelona, Barcelona, España Edreams Odigeo A tiempo completo
About eDreams ODIGEO

We're a leading travel tech company, revolutionising the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.

Job Description

We're seeking an experienced Senior Paid Media Specialist to join our global Online Marketing team in Barcelona (hybrid) to help leisure travellers discover and stay engaged with our apps and websites across different brands, geographies, and travel solutions (flights, hotels, car rentals, trains), and ideally get customers to become Prime members to get access to discounted prices, special deals, and exclusive servicing.

Key Responsibilities
  • Ideating and implementing online marketing campaigns across Paid Social, Display, and Video advertisement networks for all eDreams ODIGEO brands and products;
  • Monitoring and optimizing campaign performance to ensure targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc.) through continuous optimization;
  • Ideating and executing A/B testing for creatives, landing pages, targeting, and other relevant dimensions;
  • Collaborating with the internal creative team as well as external creative agencies to ensure creatives align with publisher requirements;
  • Collaborating with providers (Meta, Google, TikTok, etc.) to maximize the full potential of each platform/media (testing new features, digesting new data, etc.);
  • Creating new/improving current best practices and documenting processes for campaign launch and ongoing optimization.
Requirements
  • Deep understanding and hands-on experience in managing one or more media buying platforms among Meta and YouTube/Google;
  • Strong understanding of display and video performance metrics and industry best practices;
  • Truly curious and passionate about online marketing.


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