E-commerce Platform Manager
hace 3 días
Role Overview:
As the Website Manager for Opensourced, you will be responsible for overseeing the growth and performance of our UK and European e-commerce platforms. This is a unique opportunity to join a prestigious company operating from their UK office located in a picturesque village in Berkshire.
Key Responsibilities:
• Drive growth and expansion of our Shopify-based e-commerce stores across the UK and Europe.
• Manage and optimise Google Ads campaigns, working closely with the Performance Marketing Executive to ensure alignment with sales strategies and KPIs across all territories.
• Collaborate with the marketing team to analyse performance data from email, sales, and digital marketing channels, identifying trends and opportunities for optimisation.
• Use statistical models to forecast sales and manage inventory levels, working with the Supply Chain team to ensure product availability.
• Develop and manage content for the website using HTML/CSS, and coordinate with a US-based development team for advanced functionalities.
• Lead the integration and supervision of an AI-based customer support chatbot, in partnership with the Customer Support team.
• Ensure content consistency and quality across all stores in their respective native languages, coordinating with translation agencies.
• Regularly report on KPIs by territory, presenting strategies for improvement in areas such as revenue, conversion rates, and traffic.
• Conduct competitor analysis to identify traffic-driving and conversion-boosting opportunities.
Requirements:
• Strong analytical skills with a proven ability to recognise success or failure and take corrective action.
• Data-driven approach to decision-making, with an in-depth understanding of UK/EU customer behavior.
• Proficiency in HTML and CSS, with additional knowledge of Liquid being a plus.
• Experience in web development project management is preferred.
• Hands-on experience with digital advertising tools such as Google Ads, Meta Ads, TikTok Ads, and email marketing platforms.
• Familiarity with statistical models for sales forecasting and inventory management.
• Bachelor's degree (2:1 or higher) in Marketing, Business, or a related field.
• Proficiency in at least one European language (French, Spanish, Dutch, German, or Italian preferred).
• A minimum of 3 years' experience in e-commerce, ideally with Magento or Shopify
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