Digital Transformation Lead

hace 2 días


Barcelona, Barcelona, España THE TROPICFEEL, S.L. A tiempo completo
The Tropicfeel, S.L. is seeking a highly skilled Digital Transformation Lead to join our team in Barcelona, Spain. As a key member of our marketing department, you will be responsible for leading the development and execution of Tropicfeel's digital transformation strategy, enhancing customer engagement, segmentation, and loyalty. You will optimize the customer journey through data-driven insights, marketing automation, and personalized campaigns, working cross-functionally to drive customer satisfaction and long-term value.

We are looking for a highly motivated individual with a background in Klaviyo software and a minimum of 3-5 years of experience in a similar role. You will have excellent communication skills, both written and verbal, in English and Spanish, and proficiency in Excel or Google Sheets. Passion for email marketing and willingness to improve skills from this channel are essential. Experience with loyalty programs, data analytics platforms, and/or marketing automation software will be highly valued.

As a Digital Transformation Lead at The Tropicfeel, S.L., you will have the opportunity to work in an entrepreneurial environment that encourages innovation and creativity. You will receive a competitive salary of €55,000 - €70,000 per year, depending on your level of experience and qualifications. Our company offers a culture of freedom, flexibility, and trust, as well as flexible work arrangements, pet-friendly office space, and daily fresh fruit and coffee. You will also have access to social benefits, including discounts on restaurants, transportation, and gym memberships.

Responsibilities include:
  • Leading the development and execution of Tropicfeel's digital transformation strategy, aligned with the company's business objectives and customer-centric approach.
  • Conducting ongoing analysis of customer behavior across CRM and loyalty channels to extract valuable insights.
  • Utilizing data to optimize targeting, segmentation, and personalization within CRM and loyalty campaigns.
  • Generating regular reports on customer engagement, campaign performance, and loyalty program success, making data-driven recommendations for future initiatives.


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