VP Marketing Leader

hace 2 semanas

Barcelona, Barcelona, España Reconocida empresa A tiempo completo
Marketing Leader Wanted

We're a pioneering cybersecurity company, and we're looking for a seasoned marketing leader to join our team. As a key member of our leadership team, you'll be responsible for developing and executing our marketing strategy, driving business growth, and building a world-class marketing team.

Key Responsibilities
  1. Market Positioning and Product Marketing
  • Develop a comprehensive product positioning and messaging strategy that resonates with our target customers.
  • Conduct market research to ensure our messaging is aligned with customer pain points and differentiates us from competitors.
Go-to-Market Execution
  • Collaborate with cross-functional teams to create and execute go-to-market plans.
  • Oversee product marketing, digital marketing, and demand generation efforts, including account-based marketing, ads, events, and public relations.
Ideal Customer Persona Development
  • Work closely with product and sales teams to define and refine ideal customer personas.
  • Utilize customer insights to inform marketing strategies and product development.
Content Creation and Sales Enablement
  • Provide sales teams with the tools and enablement materials needed to effectively communicate our product value proposition.
  • Create engaging and informative web content, including blog posts, webinars, and social media posts.
About You
  1. Proven Marketing Experience
  • You have a proven track record of successfully launching and scaling products in competitive markets.
  • You've exceeded goals and targets in a marketing capacity and have experience in a marketing leadership role, preferably in a B2B SaaS environment.
Strategic Thinker
  • You're a strategic thinker with a strong understanding of marketing principles and a proven ability to exercise sound business judgment.
  • You thrive in fast-paced, dynamic environments and are known for being creative and finding ways to do more with less.
Collaborative Leader
  • You're a collaborative leader who can build and lead a high-performing marketing team.
  • You're passionate about empowering your team to succeed and are committed to providing guidance, development opportunities, and vision to help them grow.

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