Strategic Digital Content Manager
hace 3 semanas
Company Overview:
Hewlett-Packard, a leading technology company, is seeking an experienced Digital Campaign Manager to lead the development and implementation of strategic marketing plans for its global end-user app.
The ideal candidate will have a proven track record of driving revenue growth through app engagement, leveraging data insights, and collaborating with cross-functional teams.
About the Role:
This role is responsible for developing and leading the HP app content strategy for designated business groups, overseeing experiments for content optimization, and designing initiative flows.
The successful candidate will analyze and monitor impressions, click-through, conversion, and related analytics, coordinating closely with cross-functional teams and key stakeholders.
Responsibilities:
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