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Senior Director, International Media Relations
hace 2 meses
Job Summary
The Senior Director of International Media Relations serves as the lead strategic media advisor to the sport, health, and global youth and education teams at Special Olympics. This role is responsible for driving storytelling and content opportunities to capture the attention of national, regional, and international media.
Key Responsibilities
- Develop and execute a global external public relations strategy that supports the strategic objectives and broader organizational goals.
- Constantly mine for potential news angles and data to support opportunistic storytelling and establish an ongoing pipeline of content to pitch for media outreach.
- Identify proactive earned media moments and pitch/place breakthrough stories for targeted audiences in broadcast, print, online, and new media.
- Help develop global external media strategy for international events, including World Games, Unified Cups, and Regional Games.
- Draft communications materials, including media strategies, key messages, press releases, statements, question and answer documents, and owned assets.
- Provide high-level briefing materials and talking points to Special Olympics spokespeople.
- Collaborate across the geographically- and functionally matrixed organization to ensure consistent branding and messaging specific to each programmatic area.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
Requirements
- International media relations experience with a proven track record of pitching and securing stories in multiple geographic areas.
- A keen understanding of how to improve an organization's public presence through various channels, including paid, owned, and earned media.
- Working background as a journalist or producer is preferred.
