Retail Media Campaign Specialist
hace 2 días
About Publicis Groupe
At Publicis Groupe, we pride ourselves on being a solutions platform that combines creativity, technology, and data to deliver innovative marketing solutions. We have a presence in over 100 countries and employ over 98,000 talented individuals who share our passion for delivering exceptional results.
About the Role
This role involves working as a Retail Media Specialist, where you will be responsible for developing and implementing digital media campaigns that drive business growth for our clients. Your primary focus will be on planning and executing media marketing strategies across various retailers, including Amazon, Primor, and Carrefour.
Your key responsibilities will include:
- Building strong relationships with client's Online Brand Managers.
- Understanding brand needs in retail media.
- Designing and implementing effective media marketing strategies.
- Coordinating advertising media plans.
- Overseeing end-to-end digital campaigns from media platforms.
- Ensuring a consistent online brand voice in online retail sites.
- Staying up-to-date with the latest retail media tools and technologies.
- Analysing and reporting campaign results and brand performance.
Requirements
To succeed in this role, you will need:
- 2-3 years of experience in a similar field.
- Excellent communication and interpersonal skills.
- Strong analytical skills, with expertise in Amazon Search Ads and Amazon DSP.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Estimated Salary: $85,000 - $115,000 per year
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