Digital Marketing Strategist

hace 4 semanas

Madrid, Madrid, España DQE Software A tiempo completo

About DQE Software

DQE Software is a software publisher specializing in Data Quality solutions. We empower businesses to ensure the reliability of their customer data across France and internationally.

We innovate with real-time customer data cleansing, deduplication, and optimization through our flagship solution, DQE One. Our expertise spans various sectors, including CRM teams, customer relationship managers, data managers, digital managers, and IT systems managers.

We offer a stable and innovation-friendly working environment, self-financed since inception.

Your Mission as Head of Growth

As the Head of Growth at DQE Software, you will drive international growth by developing and executing a multi-channel lead generation strategy. Your focus will be on generating high-quality leads for sales teams, Business Development Representatives (BDRs), and reseller partners.

Your daily tasks will include:

  • Lead Acquisition Strategy: Develop and execute a multi-channel lead generation strategy aimed at driving international growth.
  • Ad Campaign Management: Manage and optimize advertising campaigns on platforms like Salesforce, LinkedIn, and Google, focusing on monitoring KPIs and maximizing ROI.
  • Marketplace Engagement: Ensure visibility and promotion of DQE Software across key marketplaces, including Salesforce AppExchange, G2, Azure, AWS, Google Cloud, and Alibaba Cloud.
  • Collaboration with Sales and Alliances Teams: Work closely with sales alliances teams and BDRs to align lead generation efforts with revenue goals and provide insights on lead quality and volume.
  • Channel co-marketing: Coordinate lead generation initiatives with reseller partners and support them in qualifying leads and developing their sales pipelines.
  • Strategic Partnerships: Coordinate lead generation initiatives with ISV partners through campaigns, webinars, and events.
  • Analytics Reporting: Track, analyze, and report on campaign and channel performance, identifying areas for improvement and extracting key insights to adjust strategies.
  • Managing external service providers.

Your Profile

We seek a Digital Marketing Strategist with 5 years of experience in lead acquisition, growth marketing, or digital marketing, preferably in SaaS or B2B environments.

You should have expertise in managing and optimizing campaigns on LinkedIn, Google, and other digital advertising platforms.

Familiarity with cloud marketplaces and platforms like Salesforce AppExchange, G2, Azure, AWS, Google Cloud, and Alibaba Cloud is essential.

Strong analytical skills, with proven experience in using performance tracking tools like Google Analytics and Salesforce, are required.

You must be able to work autonomously and manage multiple projects in a fast-paced environment.

Excellent communication skills, with the ability to collaborate effectively with internal teams and external partners, are necessary.

A proficiency in English and French is required to effectively communicate with colleagues, stakeholders, and partners.

What We Offer

We offer a competitive salary range of €80,000 - €110,000 per year, based on location and experience.

We provide a structured onboarding path, an HR policy promoting continuous training, and 100% covered health insurance.

You will receive a meal voucher card, 12 RTT days per year, and the opportunity to improve your English with a GlobalExam license.

The position comes with pleasant offices based in Levallois-Perret, where you will work 3 days a week and have 2 days of remote work to maintain team cohesion.

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