Marketing Analytics and Business Intelligence Director

hace 4 semanas


Madrid, Madrid, España Celonis A tiempo completo
About the Role:

As a key member of the marketing operations team at Celonis, the Marketing Analytics and Insight Manager will play a vital role in driving the company's data-driven marketing strategy forward. This exciting opportunity requires a unique blend of analytical skills, strategic thinking, and marketing expertise to optimize campaign performance, improve customer acquisition and retention, and influence product development and go-to-market strategies.

Key Responsibilities:

• Ensure data integrity, accuracy, and consistency across all marketing datasets.
• Work with IT and data teams to manage data sources, establish data standards, and implement best practices for data management.
• Analyze large datasets from various marketing channels to assess campaign performance, customer behavior, and market trends.
• Develop comprehensive reports and dashboards that provide actionable insights to the marketing team and senior leadership.
• Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI.
• Provide insights that drive the optimization of customer acquisition, engagement, and retention strategies.

Requirements:

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. A Master's degree is preferred.
• 10 years of experience in marketing analytics, data analysis, or a related field, preferably within a marketing or digital marketing environment.
• Proficiency in data analysis and visualization tools (e.g., Google Analytics, Power BI, Excel).
• Strong experience with statistical analysis and modeling techniques (e.g., regression analysis, cluster analysis, A/B testing).
• Knowledge of digital marketing platforms and CRM systems (e.g., Salesforce, HubSpot).
• Experience with SQL, R, Python, or other programming languages for data analysis is a plus.
• Strong analytical and critical thinking skills, with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences.
• Ability to manage multiple projects and priorities in a fast-paced environment.

About Celonis:

Celonis is the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience, and reduce carbon emissions.

Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes.

For the first time, everyone in an organization has a common language about how the business works, visibility into where value is hidden, and the ability to capture it.



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