Global Education Marketing Strategist
hace 4 días
About Crimson Education
Crimson Education is a pioneering EdTech startup that aims to revolutionize the future of education. Founded in 2013, our mission is to provide personalized education and technology to transform students into world leaders.
With a global presence in 28 markets and an ambitious team of 700, we're rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students seeking admission and scholarships to top universities or their dream career pathway.
This is a full-time position that can be worked remotely or in one of our many offices around the globe. As a Global Education Marketing Strategist, you'll play a crucial role in building, developing, and furthering Crimson Education's market presence in the US.
Main Responsibilities:- Plan and execute marketing online and in-person events and campaigns to generate high-quality leads for a healthy sales pipeline.
- Manage and execute Chinese Facebook campaigns to reach a wider audience.
- Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behavior, and user experience.
- Support coordination of outreach tactics including expos, seminars, webinars, school talks, and related event support.
- Native or Proficient in Mandarin
- Proficient in English - Spoken/Written
- Excellent communication skills
- Excellent organization skills
- Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy)
- Willingness to learn and go the extra mile
- Experience in Chinese Marketing platforms and channels
- Experience in Facebook Marketing campaigns
- Experience in the Education or professional services sector and using CRM (Salesforce) and multiple systems and platforms
- Background in college consulting or similarly parent-focused roles (preferred but not mandatory)
- Rapidly growing startup with a flexible working environment where you will be empowered to structure how you work
- Limited development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
- $60,000 - $80,000 per annum salary range (dependent on experience)
- Psiychologist on staff
- Insightful fireside chats and workshops to help support our high performing and ambitious team
- Radical Candor is a feedback approach we live by
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