E-Commerce Strategy Manager
hace 4 días
About the Role
Circulum is looking for a highly skilled E-commerce Specialist to join their team. As a Specialist in E-commerce Solutions, you will be responsible for helping clients understand their digital business using data, products categorization, digital investment, and more.
Key Responsibilities
- Work as the subject matter expert in E-commerce at Circulum.
- Design digital measurement solutions according to business requirements from clients.
- Find insights and turn them into actionable ideas to improve the performance of clients' digital assets.
- Generate data-driven hypotheses to be tested in A/B and/or multivariate experiments.
- Work closely with other colleagues and specialists in areas such as UI, UX, creative, development, SEO, or Payment methods.
- Oversee the implementation, configuration, and validation of tag management and analytics tools.
- Identify business opportunities and prepare ad hoc proposals for potential clients.
- Provide training internally and to clients.
Requirements
- Bachelor's degree in Business, Marketing, Statistics, or Engineering.
- Minimum 3 years of experience in E-commerce and Marketing projects, preferably from a consultancy perspective.
- Strong knowledge of Digital Analytics tools (Google Analytics, Hotjar, CrazyEgg, Adobe Analytics, Matomo, Mixpanel, Google Tag Manager...).
- Strong knowledge of Excel and comfortability working with large datasets.
- Strong knowledge of testing and personalization tools (Optimize, Optimizely, VWO...).
- Knowledge of reporting tools (Data Studio, Tableau, PowerBI...).
- Project management skills, proactivity, and autonomy.
- Fluently spoken and written English. A second language is a plus, especially if it's Italian.
- Strong knowledge of the main e-commerce platforms (Magento, Woocommerce, Prestashop...).
Preferred Skills
- Marketing tools (Google Ads, Facebook Business Manager, Campaign Manager).
- Experience with channel attribution tools.
Join Circulum
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