Market Development Engineer for IP&E Technologies
hace 4 semanas
Arrow IP&E is a part of Arrow Electronics, a global leader in electronics distribution and value-added services related to electronic components. We resell, customize, and distribute electronic components to our clients worldwide.
As a Market Development Engineer specializing in IP&E technologies, you will determine, develop, scale, and lead the implementation of successful solution programs that accelerate market, sales, and profit growth within associated markets or business segments.
Key Responsibilities:
- Specialize in key market segments and technologies of the business, as assigned within the dedicated Vertical.
- Own the go-to-market strategy plan for the assigned market/business segment.
- Conduct business strategy activities, including total available market, market share, segmentation, competitive analysis, emerging trends, SWOT, and product positioning.
- Collaborate with the BU on product road mapping, new product development, and product management activities to support the assigned market.
- Work with supplier, product management, and other product and engineering resources to clarify product and service needs, requirements, and priorities.
- Create, gain approvals for, and execute comprehensive products and service offers.
- Contribute to the development of communication programs and materials for use in business development.
- Evaluate, recommend, and manage supplier and channel programs within the assigned market.
- Contribute to the development of marketing campaigns, tools, and training programs aimed to drive increased market share and visibility for internal and external stakeholders.
- Lead market or segment-based Voice of Customer activities to capture product reception and validate new marketing opportunities.
- Build and manage influential relationships with key suppliers.
- Make joint calls with ARROW and supplier's Sales personnel where it is strategically and tactically appropriate on a regular basis.
- Be involved with supplier web training for new products, new product releases, and supplier promotions, and identify market/customer penetration strategies with the appropriate products.
Requirements:
- Experience in the electronics industry or manufacturing in similar positions in Sales, Engineering, Marketing, or Product management.
- Experience in IP&E.
- Experience in engineering and business strategy – market & customer segmentation; competitive product benchmarking, financial analysis (ROI, pricing, scenario analysis).
- Strong sales skills.
- Full driving license and readiness for business travel.
- English language skills – fluently in writing and spoken.
- Spanish language skills (native or C1).
- Expertise in engaging with executive-level stakeholders.
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