Digital Marketing Strategist for International Brands

hace 6 días

Barcelona, Barcelona, España Welocalize A tiempo completo

About Welocalize

We are an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. Our unique combination of global services supports customer growth from strategy to execution, production, and performance measurement.

Our remote-first structure allows you to join a culture that celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos while benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.

We value curiosity and are looking for team members who have a passion for learning about industry developments, clients, and peers. In return, we offer the opportunity to develop your abilities and exposure to a wide range of clients from growth-minded startups to global enterprise clients.

Our client base is predominantly focused on B2B businesses, although we also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation, and the application of knowledge to create client solutions.

Job Description

We're seeking a Digital Manager to join our growing activation team at Welocalize. If you're passionate about driving growth for local and global brands, this is the ideal role for you.

This position focuses on performance and strategic implementation across Search and other digital channels.

The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation aligns with agency best practice, driving success for the client.

This role requires outstanding performance and optimisation skills, strong client management skills, team management experience, and the ability to be a mentor digital media for all direct reports and peers across the agency.

Main Duties

  • Manage a client portfolio of paid media campaigns across Search and other digital platforms
  • Proactively build internal relationships & communicate technical subjects effectively
  • Mentor and tutor junior members of the team, providing technical training on ad platforms
  • Ensure campaigns deliver against customer objectives while providing analysis and recommendations to improve performance
  • Support senior team members with strategy development
  • Proactive reporting and analysis of data, and quality assurance of Paid Media Specialists
  • Define optimisation strategies for customers
  • Own the day-to-day delivery of paid media work against customer objectives
  • Work towards becoming a trusted advisor to clients through the communication of day-to-day performance management and strategies for short-term performance improvement
  • Understand and explain best practice setup requirements for relevant paid media platforms and influence best practice sharing
  • Able to demonstrate proficiency at customer management and delivery/optimization/analysis/reporting across platforms

Requirements & Experience

We expect a person with a minimum of 2-4 years' experience in a role using Google Ads, Microsoft Ads. Demonstrate implementation of multi-channel media strategies, advising on the right balance between search and other media.

Able to demonstrate proficiency at customer management and delivery/optimisation/analysis/reporting across platforms. Stakeholder management skills are essential. Enjoy educating clients about all things Search. Good negotiating skills paired with the ability to dive deep into performance reporting.

Knowledge of account-based marketing (ABM) targeting tactics. Experience managing monthly budgets exceeding £30k for multi-channel international campaigns. Knowledge and experience of performance analysis, forecasting, and creating high-level and in-depth reports.

LinkedIn campaign management is a desirable skill. Experience working with and advising on the implementation of tagging and tracking.

Key Competencies

  • Drives successful results for themselves and their team members on customers

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