Rgm Manager Iberia Position

hace 2 meses


Barcelona, Barcelona, España Upfield A tiempo completo

About Upfield

Upfield is the largest plant-based company in the world, shaping a positive future for food. Our clear purpose is to make people healthier and happier with nutritious and delicious, natural, plant-based food that is good for you and our planet and is free from plastic packaging.

Spain and Portugal Revenue Growth Manager

You will be a key person in developing commercial strategy for the two markets, taking the lead in the development and implementation of revenue growth strategies for our market-leading brands in Spreads, Plant Butter, cheese and Creams. Using the following levers:

- Strategic headline pricing
- Mix Management
- Promotional Effectiveness
- Trade Terms

The key accountability of the role is to accelerate our revenue growth/net revenue through answering shopper and consumer needs in a way that helps drive sustainable, profitable volume growth both for Upfield and our customers.

Main Accountabilities:

- Commercial: Develop and maintain Spain and Portugal price and promotional strategy incorporating market, shopper, consumer and customer insights, data analytics using Power BI and Revenue Growth Management/Net Revenue Management tools, research, Regional guidelines and applicable best practices.
- Lead the review and optimisation of trade spend investments in line with overall product and price positionings and channel strategies, and track the development of price corridors and promotional mechanics with clear action plans.
- Provide input and advice on key customer negotiations including trade spend optimisation & Private Label tenders.
- Support sales and marketing teams with reviewing customer and brand mix and provide recommendations of actions to optimise profitable growth.
- Lead cross functional teams to set channel, brand, pack and price architecture strategies for each market to identify opportunities; track implementation and propose adjustments where necessary.



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