Unlocking Potential: SEM Specialist Role

hace 3 semanas


Barcelona, Barcelona, España Preply A tiempo completo
About Preply

We're a cutting-edge company that empowers learners and tutors to achieve their goals through language learning and teaching.

Job Summary

We're seeking an experienced SEM Specialist to join our team in Barcelona. As a key member of our marketing team, you'll be responsible for optimizing and managing our search engine marketing initiatives to drive traffic, maximize return on investment, and manage large-scale advertising accounts.

About the Role
  • Develop and execute short and long-term campaign expansion strategies to increase traffic, leads, and subscriptions.
  • Analyze and report on campaign performance from an ROI and customer lifetime value perspective.
  • Continuously improve campaign performance by building and running tests, measuring results, learning, and iterating based on test outcomes.
  • Utilize creative thinking to develop innovative approaches to SEM marketing.
  • Stay ahead of the curve by leveraging new tools, ad formats, and audience targeting opportunities.
  • Cultivate a deep understanding of our target audience and create campaigns with on-brand messaging that resonates with them.
  • Analyze and optimize paid marketing using various tools, including Looker dashboards, Google Analytics, and other SEM reporting tools.
  • Collaborate with cross-functional teams to ensure effective campaign execution, reporting, landing page development, and A/B testing.
Requirements
  • A minimum of 3 years of experience as a SEM specialist.
  • Excellent technical understanding of marketing tracking solutions, analytics, SEM advertising platforms, and attribution models.
  • A data-focused mindset with the ability to enjoy numbers, analytics, and ROI conversations.
  • A deep understanding of target customers and the ability to develop effective campaigns based on that insight.
  • A test-and-learn approach to marketing with demonstrable ability to create test hypotheses, execute tests, and measure test outcomes.
  • Creative approach to marketing with out-of-the-box thinking and the ability to come up with innovative approaches to getting the best performance from SEM marketing platforms.
  • The ability to leverage data from different sources and translate it into actionable insights to help optimize campaigns to effectively target and convert high-value users.
  • Excellent written and verbal communication abilities for coordinating across teams.
About You

We're looking for a self-starter with high motivation and drive, able to work independently with minimal supervision or as part of a team. If you have a passion for SEM marketing and are excited about the opportunity to shape the lives of learners and tutors from over 175 countries, we'd love to hear from you

Perks
  • Generous monthly allowance for lessons.
  • Learning & Development budget, including time off for self-development.
  • Competitive financial package with equity, leave allowance, and health insurance.
  • Access to free mental health support platforms.
  • Paid relocation to Barcelona, hybrid work model.

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