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About Softonic
Softonic is a leading digital media company that prioritizes its employees' personal and professional growth. We strive to create an environment where our team members can thrive and reach their full potential. Our company values its people above all else and is committed to attracting and retaining the best talent in the industry.
Our Culture
We believe in a collaborative and innovative work environment where our team members can learn from each other, take on new challenges, and grow professionally. Our culture is built on four core values:
- Step up: We take ownership of our work and do the right thing, even when it's hard.
- Work smart: We're efficient and effective, making the most of our time and resources.
- One team: We collaborate and care for each other, proud of what we accomplish together.
- Think big: We're curious and open to new ideas, challenging ourselves to grow and innovate.
About the Position
As a SEO Specialist, your primary objective is to leverage your knowledge of search engine optimization tactics and techniques to optimize our company's digital assets for better search engine rankings. You will be expected to be data-driven, analytical, and capable of implementing and managing our SEO efforts to maximize the volume of inbound organic traffic from search engines to our websites.
Key Responsibilities
- SEO Expertise: Demonstrate a deep understanding of SEO principles, including crawling, indexing, rendering, and ranking, along with proficiency in on-page SEO, off-page SEO, technical SEO, and local and international SEO.
- Data Analysis: Analyze and interpret data from various sources such as Google Analytics, Google Search Console, and SEO tools to make data-driven decisions for website optimization.
- Keyword Research: Conduct comprehensive keyword research to identify relevant and high-traffic keywords for content optimization and monitor keyword rankings.
- Competitor Analysis: Utilize main SEO metrics to perform benchmark analyses among key industry competitors.
- Technical Website Audits: Conduct thorough technical website audits to identify issues affecting search engine rankings and provide recommendations for improvements.
- Content Optimization: Collaborate on optimizing website content to enhance search engine visibility and user experience.
- Link Building: Assist in the development of effective link-building strategies.
