SEO Specialist

hace 2 meses

Barcelona, Barcelona, España Softonic A tiempo completo
About Softonic

Softonic is a company that prioritizes its employees' personal and professional growth. We strive to create an environment where individuals can thrive and reach their full potential. Our team is our greatest asset, and we're committed to attracting and retaining the best talent in the industry.

We believe in a culture that values collaboration, innovation, and continuous learning. Our team members are encouraged to take ownership of their work, think creatively, and push boundaries. We're a company that values transparency, respect, and integrity, and we're committed to making a positive impact.

About the Position

We're seeking a highly skilled SEO Specialist to join our team. As a key member of our digital marketing team, you'll be responsible for optimizing our company's online presence to improve search engine rankings and drive organic traffic to our websites. You'll work closely with our team to develop and implement effective SEO strategies, analyze data, and stay up-to-date with the latest industry trends and best practices.

Key Responsibilities
  • SEO Expertise: Demonstrate a deep understanding of SEO principles, including crawling, indexing, rendering, and ranking, as well as proficiency in on-page SEO, off-page SEO, technical SEO, and local and international SEO.
  • Data Analysis: Analyze and interpret data from various sources, such as Google Analytics, Google Search Console, and SEO tools, to make data-driven decisions for website optimization.
  • Keyword Research: Conduct comprehensive keyword research to identify relevant and high-traffic keywords for content optimization and monitor keyword rankings.
  • Competitor Analysis: Utilize main SEO metrics to perform benchmark analyses among key industry competitors.
  • Technical Website Audits: Conduct thorough technical website audits to identify issues affecting search engine rankings and provide recommendations for improvements.
  • Content Optimization: Collaborate on optimizing website content to enhance search engine visibility and user experience.
  • Link Building: Assist in the development of effective link-building strategies.
  • SEO Tools: Utilize various SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, and Screaming Frog.
  • Technical Skills: Possess basic knowledge of web development technologies and languages, including HTML, CSS, and JavaScript.
  • Project Management: Contribute to managing SEO projects and meeting deadlines.
  • Adaptability and Learning: Stay updated with the latest SEO trends, algorithm changes, and industry developments through continuous learning.
  • Communication: Exhibit strong written and verbal communication skills.
  • SEO Initiatives: Support in the execution of short and long-term SEO initiatives.
  • User Acquisition: Help increase user acquisition for existing and upcoming products.
  • Data Analysis: Assist in analyzing data to monitor website performance and identify areas for improvement.
  • Market Analysis: Contribute to competitor, sector, and market analysis.
  • Experimentation: Support in defining, implementing, and analyzing experiments focused on user acquisition.
Requirements
  • Relevant University Degree
  • A minimum of 3 years of experience in SEO or a related field
  • Basic knowledge of search engine processes
  • Possess basic knowledge of web development technologies and languages, including HTML, CSS, and JavaScript
  • Self-starter with an objectives-oriented mindset
  • Specific knowledge of the Software & Apps industry is a plus
  • Personal side-projects in the field of SEO are a plus
  • Coding skills regarding JS & SQL are a nice to have
  • English is a must
Why Softonic?
  • Workplace & benefits
  • Dining Room
  • Gaming room & Terraces
  • Fresh Fruits, Coffee, Snacks & Drinks
  • Pizza & Beers Every Thursday
  • Private Health Care
  • Language Classes (English & Spanish)
  • Internal Training Program
  • Discounts At Gyms & Restaurants
  • Flexible Work Schedule (home office and 2 days/week in the office)
  • Day off at your birthday & other's evenings off

Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status or any other characteristic. If you need any specific accommodation/adaptation due to a disability during the recruitment process, please send us an email to with your request and we'll contact you.

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