Senior Global Advertising Operations Specialist

hace 6 días

Madrid, Madrid, España Havas Media Group Spain A tiempo completo

Overview

Position Summary

The Senior Global Advertising Operations Specialist will be an integral part of a dedicated team responsible for the precise configuration in ad servers and/or ad verification platforms for a diverse portfolio of major international clients managed within the Global Ad Operations Centre of Excellence.

This role encompasses the oversight of daily campaign trafficking and client-side tagging, along with addressing technical implementation challenges. A strong customer service orientation is essential, as the position involves collaborating with various teams to enhance campaign performance and optimize advertising outcomes.

A natural curiosity about the comprehensive landscape of ad technology platforms and their interconnections is crucial for delivering top-tier solutions for the digital tracking and enhancement of marketing campaigns for our global clientele.

Daily interactions will occur with internal teams such as digital media planning and analytics, external clients, and ad technology partners to ensure the accurate and consistent execution of all digital advertising initiatives.

Key Responsibilities

  • Comprehend the unique aspects of each client's advertising technology stack and data collection framework.
  • Grasp client goals and how the agency formulates media strategies to achieve them.
  • Assist in media planning discussions concerning trafficking strategies and measurement requirements.
  • Collaborate with internal teams (planners and traders) to deliver exemplary tracking implementations.
  • Provide tailored client solutions for specific tracking requirements or campaign execution.
  • Ensure adherence to compliance guidelines and standards for each client, updating documentation as necessary.
  • Manage workload distribution among team members, balancing demands and priorities across clients.
  • Supervise the accurate setup of campaigns for each client in accordance with established guidelines and standards.
  • Address inquiries regarding campaign setup and trafficking with the team or third parties.
  • Collaborate with planning teams, programmatic/social traders, or publishers to resolve issues.
  • Engage with third-party companies to identify solutions or troubleshoot issues (tag management, consent, analytics, trading teams, publishers, etc.).
  • Oversee trafficking processes and ensure ongoing compliance among global team members.
  • Support training initiatives (both internally and with other AdOps teams or planning/trading teams).
  • Maintain an up-to-date knowledge base and client-related documentation.
  • Assist in developing various tools to enhance and optimize internal processes.
  • Stay informed about the latest technologies to improve agency offerings.

Qualifications

  • Over 3 years of experience in ad operations, trafficking, and ad technologies within a global media agency.
  • International experience is advantageous.

Technical Proficiencies

  • Extensive experience with various ad serving solutions (e.g., CM360, AdForm, Flashtalking).
  • Proficient in leading ad verification technologies (e.g., DoubleVerify, IntegralAdScience, MOAT).
  • Basic understanding of tag management systems (e.g., Google Tag Manager, Tealium).
  • Broad knowledge of analytics solutions (e.g., Google Analytics, Adobe Analytics).
  • Familiarity with other AdTech solutions: DSPs, Social Platforms.
  • Exposure to DCO implementation with rich media solutions (e.g., Google Studio) is a plus.
  • Familiarity with attention measurement partners (e.g., Lumen, Adelaide, Playground XYZ) is a plus.
  • Exposure to other marketing platforms: DMPs, CDPs, CRMs is a plus.
  • Basic knowledge of programming languages, primarily JavaScript and HTML.
  • Basic understanding of project management software (e.g., JIRA).

Soft Skills & Competencies

  • Experience in supervising AdOps/Trafficking teams.
  • Proficient in English, given the international nature of the role.
  • Strong communication abilities.
  • Team-oriented with a collaborative mindset.
  • Excellent customer service focus and client-centric approach.
  • Highly motivated and proactive.
  • Methodical, analytical thinker, well-organized, and detail-oriented.
  • Strong data-driven culture and analytical skills.
  • Genuine curiosity to understand operational processes.

Contract Type: Permanent

Havas Media Group Spain is committed to providing equal opportunities to all potential employees and maintains a zero-tolerance policy for discrimination. We welcome applicants regardless of age, sex, race, ethnicity, disability, or any other factors unrelated to an individual's ability to perform their job.

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